Google Ads Management
Targeted ads that hit the mark, every time
Understand exactly what your customers are looking for and how to speak to them. Data-driven strategies that take the guesswork out of your ads campaign so every click moves the needle for your business. Don’t just be seen—get results.
Custom campaigns with clear, meaningful reporting
Every dollar counts. Understand the impact of every ad with precise tracking—how your potential customers engage and the conversion rate of your website. Get the right data, so you can see exactly how your investment boosts your bottom line.
part of a smarter Paid Advertising strategy
Better Google Ads is only one piece of the puzzle. We’re driven to see you win online, and that means going beyond tactics, to a better Paid Advertising strategy. Understand where Google Ads fits in your customer journey, and what else you need to do to grow your business.
Google ads agency that delivers
Connect with the right searchers
and convert more leads
Who is
Dilate Digital?
(and why we should handle your Google Ads)
Good Google Ads turn searches into leads and leads into customers. It's more than getting clicks. It's about making connections.
Finding your perfect customers when they’re ready to buy is critical. We dig deep into their customer journey to build a winning strategy—the right message, right people, right time.
We then build your campaigns with a team of digital strategists, ad specialists, copywriters, designers, and developers—all working together to help you win online and grow your business.
Here’s what our better Google Ads management looks like
Google Ads management is more than just…
More impressions and clicks are great. Unless you’re not getting sales. It's easy to be distracted by the metrics and forget the bigger picture. They’re indicators, not ingredients, of success.
We understand your challenges, customers, competitors, and most importantly, your goals. So we know what it takes to win. We focus on results and real ROI, not vanity metrics.
And we don’t stop. Your campaigns are constantly tested and refined to keep you ahead of the game. Our Create Business methodology—a mindset of sustainable growth—keeps us accountable and driven to be better everyday.
Not just better ads, but a better future for your business.
Don't just be seen. Be remembered. Turn your advertising goals into tangible results. We don't stop when we hit our goals—we'll keep pushing boundaries and challenging the status quo.
Our Google Ads agency capabilities
Google Ads tailored to your business, your customers and your needs.
Staying ahead on search means being ready to innovate. That’s where we come in. We've got over a decade of digital marketing experience, a head for numbers and a passion for creative, out-of-the-box thinking, and we're a Google Premier Partner. Ready for campaigns designed with your success in mind? You're in the right place.
Search ads
Google Ads is where the world goes to find things. Billions of searches, every single day. Don’t just be another search result—be the answer people are looking for. We'll help you choose the right keywords, manage your budget and create highly persuasive copy. Get more visits to your site, more leads, more sales—get noticed.
Display ads
Visuals reign supreme and our Google display ads cut through the noise. Go beyond eyes on screens with display ads. We design for engagement, connection, and action. Paired with the right targeting on Google's massive display network, we place your brand in front of the right people, in the right context, at the right time.
Video Ads
Bring your brand's message to life with powerful visual storytelling. With over 5 billion videos watched a day, YouTube advertising is an arena you want to play in. Done right, your message and brand will stick with your audience long after they've seen your ad. Your audience is watching, and with Dilate, they'll be seeing you.
Shopping ads
Showcase your products directly to customers who are ready to buy with Google shopping ads. We understand how to write your ads to match ‘what’ and ‘how’ people are searching. Make your listings stand out, and put your products front and centre where decisions are made.
Retargeting ads
Ever visited a website and later seen ads for it everywhere? That's retargeting. We'll keep your brand top of mind, gently nudging potential customers back to your website to complete their purchase or take action. We make sure you're there when they're ready to decide.
The difference with Dilate Google Ads management
Here’s how we turn your ads into a winning strategy
no lock-in contracts
We're confident in our ability to deliver outstanding results, so we don’t shackle you with long-term contracts. Our work speaks for itself—our results will be the reason you keep coming back, not a piece of paper.
proven performance
Our paid ads have a history of smashing targets and exceeding expectations—our track record in paid advertising speaks volumes. We've turned the art of Google Ads into a science, delivering consistent, measurable success for our clients.
full-funnel marketing
Google Ads is a tactic. But it’s not how you grow. We look at the whole customer journey, and how Google Ads fits within that, to help you grow long-term. We’re not just running your Google ads, we’re pulling levers to create business across your business.
educational approach
Transparency isn't just a buzzword at Dilate—it's a promise. We take the time to equip you with the right insights to make informed decisions. No jargon, no vanity metrics, just clear and simple results so you know how your ad spend is working for you.
continuous optimisation
The work doesn’t stop when you hit your original goals. Your competitors aren’t resting easy, and neither are we. We want to be better everyday, so we constantly push the bar and move the goalposts to make sure your Google ads aren’t just keeping up, but setting the pace.
full-service agency
We don’t just do Google ads. We build winning marketing strategies. Creative, copy, content, design, video, brand, SEO, and so much more—everything you need to win, all in one place. Work with one team that understands your business.
Our process for creating winning Google ads
How we build campaigns that deliver ROI
Clarity
Clarity is critical. We can't launch ads that win if we don't really get you. We need to understand your business, why you do what you do, who you do it for, what you're trying to achieve (now, 5 years from now, even 10 years from now) and what's not working right now. We look at the whole market, and who you’re up against. It's not just about ad performance, it's about sustainable growth.
Foundations
Now we put together all the building blocks of your campaign. Your Digital Strategist (your main point of contact) will guide you through the process and work with our Content, Web Development, Ads Management, Design and Production experts to design and create your strategy.
Growth
It’s time to go live and put the strategy into play. We’ll hit the whole marketing funnel, make sure all the tracking is in place, and get your delicious new copy and creative onto the platform.
Then we keep going. Constant monitoring, spreading your budget, testing, changing and optimising, all to get you the best result. We’ll double down on what works, eliminate what doesn’t, and if we hit our goals, we keep on pushing for more.
Where performance marketing meets smart ads tactics
At Dilate, we do more than just Google Ads
content creation
The language in your ads is critical. Our expert content creation team writes winning copy that speaks to your brand, challenges the market, and gives potential customers the answer they’re looking for.
creative production
Good copy isn’t enough. You need striking, compelling visuals that tell a story. Whether it’s for search images, display ads or video ads, our creative team has you covered. We design to help you stand out from the crowd.
skilled developing
If people land on a poorly designed page, you’ll lose them (and waste your ad dollars). Our developers will audit your site, create a better user experience and guide potential customers into taking the actions you want.
brand strategy
A strong brand helps you stand out in your market. We help you find your voice and resonate with your customers. From logos to brand personas, our brand strategists help you realise your wildest ideas.
Ready to launch smarter with a Google Ads agency?
Let’s get started!
See how easy it is to grow your business with a Google Ads agency that’s got your back.
Words from our
valued clients
As a trusted Perth Google Ads agency
Frequently Asked Questions
I have a small business. Is Google Ads worth it?
There definitely are a lot of benefits to starting Google Ads, even if you're only starting with a small budget.
Making sure you get the right return on investment though can be tricky if you are planning on doing it all on your own. Having an in-depth understanding of Google Ads strategy can help you make every dollar spent worth it.
At Dilate, we can help you reach your goals, and boost your leads and sales with our Google Ads management.
We don't always say yes to everyone, so if we believe that our Google Ads management services aren't quite the right fit for your business, we'll let you know and point you in the right direction. If you're looking for a Google Adwords agency you can trust, give us a call!
How do Google Ads work?
How much does Google Ads cost?
Unfortunately, there are no ‘free Google ads.’
Google Ads is pay-per-click (PPC) which means you only pay when someone clicks on your ad. How much you pay per click depends on several factors such as the type and competitiveness of your industry, your bidding strategy and your Quality Score. Signing up for a Google Ads account is free, and you can run ads with budgets of all sizes.
The best way to get an accurate Google Ads management quote is to get in touch with our team directly.
Is Google Ads worth the money?
Yep. We wouldn’t be recommending it if it wasn’t worth it. We believe in driving by being a better Google Ads agency.
Having said that, it’s important to understand the nature of your business, and whether your website is fit to run Google Ads, before deciding if our Google Ads service is right for you. When you give us a call, we’ll chat with you about your business goals and what you want to achieve.
Then we’ll crunch the numbers and see if we can get you a good return on investment with Google Ads. If the numbers stack up, we’ll get to work doing everything we can to get impressive results with your ads. Our goal is to generate more leads and give you a higher lead-to-sale ratio.
How does PPC affect SEO?
Paid search advertising and organic marketing are two killer strategies that businesses can use to grow sustainably. But you may be wondering if running paid ads will negatively affect your organic efforts on search engines.
The truth is, most businesses will get the best results by pairing pay-per-click (PPC) advertising and search engine optimisation (SEO) together. While they might not affect each other directly, they often work together indirectly to create marketing magic.
By using both PPC and SEO you can:
- Maximise your Google real estate by showing up for both organic and paid results.
- Streamline your keyword strategies. PPC ads can help you discover valuable keywords and targeting information that you can use in SEO.
- Get more organic clicks. Boost brand awareness with PPC and you’ll find more people will be clicking on your organic listings too
What locations do you cover in Australia?
We’re an Australia-wide Google Ads agency. We provide PPC services to businesses across the country including:
What makes Dilate different from all the other Google Adwords agencies?
At Dilate, we want to earn your trust and your business month after month. That’s why we don’t have lock-in contracts for our Google Ads consultancy.
We don’t make up data or hide the truth from you. We value honesty and transparency. We’ll tell you the ins and outs of your paid ads campaigns, regardless of how they perform. We’ll explain why and where to from here, all without the technical jargon.
When we take on a client, we do our absolute best for them. This includes limiting the number of businesses we take on in any given industry. We’re not going to take on direct competitors and work against ourselves. We’re interested in making your business an industry leader.
Is your Digital advertising firm a qualified Google partner?
Yes we are! And not just any old Google Partner, we’ve got Premier Google Partner status, which means we’re here and ready to help with Google Ads consultancy. This recognition is only awarded to 3% of agencies in Australia, which also makes us Google certified professionals. It’s based on:
- Performance – we have delivered solid and sustainable ad revenue and growth for multiple clients.
- Spend – our agency has healthy amounts of activity, working with many clients and handling high ad spend amounts.
- Certification – our Ads experts are Google-certified. In other words, we know what we’re doing.
- Being called a Premier Google Partner means we’re a Google Ads agency with the skills, experience and marketing know-how to deliver amazing results with Google Ads.
Not sure where a Google Ads agency fits in with your business strategy?
Take a step back and look at the big picture. How do you grow sustainably across the business? Download our free Growth Strategy map to learn more.
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