Content Marketing Perth
Connect With Your Customers with a better content marketing agency
Tired of creating content that no one sees or engages with? With purposeful content marketing, you can be sure you're putting the right message in front of the right person. Meaning less wasted time and resources, and more measurable results and conversions.
customers and content that see eye to eye
We all know how annoying spam or misleading clickbait can be. People don't like being tricked by content that doesn't help them. What really works is content that people can relate to and find useful. If the right kind of blog, social media post, or video reaches someone at the right time, they're more likely to appreciate it. When content meets what customers want, it's easier to get positive results.
reporting that reflects how your decisions add up
Rather than blindly believing that content is working effectively, a sturdy content marketing strategy backs its decisions moving forward with cold hard numbers. Sometimes content doesn’t deliver the way it should, but with proper content marketing, a poorly received piece of content is rare due to the research and planning that supports it.
cohesive content that clicks together
There is truly nothing worse than having separate pieces of content that work individually, but don’t support each other or your brand whatsoever. A strong content marketing strategy ensures that your content maintains the same voice and message across platforms, which leads to engaging, relevant and cohesive content.
What Is Content Marketing?
It’s what ultimately guides your brand’s communication by creating strategies for crafting and sharing content that promotes your business. It affects your content across all forms and mediums- whether it be what tone is used in your website copy, what message is being shared in your videos, or how your photos and socials position you in the market.
Perth’s top Content Marketing agency
Content is everywhere, but purposeful content is rare
Who is
Dilate Digital?
(and why we should handle your content marketing)
Content fills up websites, is all over YouTube, and makes up all of the social media posts you engage with. It's what you need to reach people and build up on an audience, share your business's message, and make an impact on the market. It's also what you use to communicate why your audience should choose your business over your competitors, and share your business's reason for existing. By delivering valuable content, you can transform casual viewers into loyal customers. These customers not only supports your business but also boosts your reach by sharing your content, effectively extending your influence and impact in the market.
Here’s what better content marketing looks like
Content Marketing is more than just…
Physically having content is one thing, but having high-quality content that actually performs is something else entirely. To implement your content as strategically as possible, it needs to have a purpose—just like your business.
If your content doesn't resonate with anyone, or it simply doesn’t resolve the problem that it claims to, then you’re going to waste your money, your time, and your potential customers' time, as well as risk their future loyalty and engagement. If your content isn’t deemed valuable to anyone, then it’s just meaningless video or words on a page, lost to the sea of the internet.
A content marketing strategy helps to make sure, firstly, that your content informs, entertains or educates people, and secondly, that it’s reaching the people who are actually interested in the first place.
Good content marketing will also help your business become recognised as an expert and leader in the industry. It’ll do this by positioning itself as more experienced than your audience in the field, and be willing to share with them what they’re looking to know.
The end result? A content marketing strategy that’s cohesive and strong- with a clear audience and content that appeals specifically to those who’ll actually engage with and love your content. An audience that loves your content is much more likely to convert into customers, which will drive the results your business is after.
What our content marketing service looks like
Content marketing tailored to your business, your customers and your market
Your content needs to be valuable, cohesive and have a unified purpose. What works as a content marketing strategy for one brand, won’t necessarily work for another, so your strategy will need to be tailored to your business, your ideal customers and your business goals so we can drive growth.
Social Content
Social content shouldn’t be underestimated. Social media allows you to build a very hands-on relationship with your ideal customers. Create engaging copy, videos and photos, that speak directly to their question or interest, whilst also feeling friendly and less formal than a blog or a website experience. Engage with your ideal customers, respond to their comments and build a positive relationship with your followers. Social content allows your audience to get involved, making it a unique two-way conversation that, when optimised, can be a powerhouse at converting.
Blogs
Blogs are great as they allow you to put yourself in a position of authority, and if done correctly, you can build some serious trust with your target audience. Informative, engaging and targeted blog content that answers the burning questions of your target audience is a sure-fire way to push your business, from jumbled and mismatched to knowledgeable and well-respected
Search Engine Optimisation (SEO)
What’s the point of having blogs and a website if you’re not optimising them to reach your target audience? Not much, honestly. Optimising your content for search engines is a tried and true way to grow your business online. With a content marketing strategy, it’s also super useful to optimise by using analytics tools to track website traffic, engagement and conversions, and see where things are hitting, and possibly missing. From here, you can adjust and update your content strategy based on the insights pulled from tracking your site's data. This means you’ll always be on the ball, and never be too far away from where your target audience are.
The difference with Dilate Content Marketing
Here’s how we use marketing strategy to create content that converts
platform-specific content marketing
In content marketing, using specific platforms is key. Different platforms cater to different preferences. By tailoring content to each platform, you can create engaging experiences that resonate with your target audience. This can be anything from bite-sized videos on TikTok to in-depth articles on LinkedIn. This targeted approach maximises your reach and ensures your content lands with the right people, leading to better brand awareness and stronger connections.
Understanding your audience
An engaged and loyal audience is only going to stay that way if the content they’re seeing is what they’re actually interested in. We start by researching your target market, ensuring there's a sizable community ready to be captivated, and then find out exactly what they want in terms of content. Next, we dive deep into their online behaviour, understanding how they consume content. This allows us to tell you how to best engage your desired audience with your content.
measurable results (ROI reporting)
Our team doesn't believe in complicated performance reports. We believe that good marketing needs simple and easy-to-understand metrics, so you know exactly what your return on investment is. Lucky for you, we're obsessed with data and driven by results. With ROI reports front and centre, you’ll never have to wonder what’s working and what’s not. We regularly refine our reporting to ensure that the information we provide is not only relevant but also actionable, enabling you to make strategic decisions swiftly and effectively.
multi-skilled team members
Work with a versatile team with every needed skill to help you win. From expert copywriters to design experts, all who get marketing strategies, and know your strategy. Together, we make sure every piece of your brand strategy aligns with your goals, resonates with your audience, and ultimately drives growth.
big brand work for everyone
Forget limitations of ‘so called’ small business content. We leverage big brand strategies to develop premium content that drives growth for everyday businesses. Our data-driven approach ensures your brand resonates, engages, and drives measurable results. We don't just create content marketing strategies, we craft strategic narratives that resonate with your target audience, and drive growth.
qualified experts in the field
Our content marketing strategists aren't just 'good' at marketing, they're driven by expertise. With over 100+ glowing 5-star Google reviews, we'd rather show, rather than tell, the results we deliver. This commitment to excellence not only sets us apart but also reassures our clients that they are in capable hands, ensuring their marketing goals are not just met, but exceeded.
Our process for killer content marketing strategies
How we bring big brand content to everyday businesses
Clarity
We can’t create a content marketing strategy that’ll succeed if we don't really get you. We dive into what content your audience really wants to see, and who we’re playing against. It’s not just about having a strategy; it's about setting you up for the long haul.
Foundations
Then we lay down the foundation of your content marketing strategy. We’ll talk you through the entire strategy and make sure you’ve got everything you need to grow leads, sales, or whatever the ‘success’ metric is for you. Then we partner you up with the right Dilate personalities to put your marketing plan together. Finally, we start producing the content and putting it in front of the right people.
Growth
Here,your content marketing strategy goes live. We make sure that every part of your content marketing strategy is aligned with both you, the business, and your target audience.
From precision targeting to purposeful and relatable content, we're on a mission to get your message in front of the eyeballs that matter most.
But, launching is just the beginning. We constantly tune, tweak, and optimise to make sure your content isn’t just doing well, but instead continuously growing with your business. We push boundaries, smash goals, and then set new ones. Plus, we'll keep you in the loop every step of the way, so you’re on top of why we do what we do.
Where performance marketing meets creative content
At Dilate, we do more than just content marketing
Organic Marketing
While content creation is a key strength, we offer a broader approach than just content marketing. We delve into the world of organic marketing, utilising various strategies to help your business flourish online. This means leveraging search engines, building brand awareness, and fostering long-term growth.
SEO
We're experts in SEO, the art of optimising your website for search engines. This means driving organic traffic, the kind that comes naturally through targeted searches, and boosting your online visibility without just paying for ads.
Email Marketing
Content might capture attention, but email marketing fosters relationships. We craft strategic email campaigns that nurture leads, drive conversions, and keep your brand top-of-mind. We don't just blast generic messages; we personalise content and offers to resonate with your audience, turning clicks into loyal customers.
Content Production
We don't just craft content strategies; we create the content too. Transforming your vision into reality, our team of expert videographers, photographers, and copywriters turns ideas into engaging content. From scripting and filming to capturing visuals and writing compelling copy, we manage it all. You receive top-quality content that connects with your audience, all without the need to juggle multiple vendors.
Ready to develop better content marketing?
Let’s get started!
Discover how easy it is to amplify your business with a Content Marketing agency that is excited to see you win.
Words from our
valued clients
Perth Content Marketing Services
Frequently Asked Questions
How does working with a Content Marketing Strategy agency help?
Working with a content strategy agency can be a game-changer for businesses who need a hand getting their content in front of the right people to grow their business.
We understand how daunting it can seem at first, and how difficult it can be to define who you are and what content you’ll be putting in front of people, for something as black and white as a strategy.
We offer a comprehensive content marketing strategy solution that gets your content seen, easier than ever.
Our team of experienced videographers, photographers, and copywriters will collaborate with you to develop a content marketing strategy that resonates with your target audience, whilst sounding and feeling like you.
We'll work together, guiding you through the process, from brainstorming and conceptualising your brand, all the way through to the brand going live.
This allows you to save some energy and focus on core business functions while ensuring a consistent flow of high-quality work goes into your business- because we understand it matters.
How involved do I need to be?
How much budget do I need?
We understand budgets are individual, so forget one-size-fits-all pricing. The cost of your content marketing strategy depends on how much work we’ll be doing, and how much you’d like done. We're passionate about delivering big-brand quality for businesses like yours, but transparency is key. We won't accept payment for projects unlikely to deliver the results you deserve, unlike other content marketing agencies.
Here's how we find the perfect balance: We custom-build content marketing strategies to maximise your return on investment, provide clear cost breakdowns of each production element, and prioritise value over simply delivering a piece of content.
Our goal is to create a powerful strategy that drives real results, and we're committed to making big brand work accessible to businesses like yours.
What is included in your content marketing strategy?
Our content marketing strategy includes what you would find within all content marketing services in Perth, as well any marketing strategy services in Perth. We’ll cover you across the board, instead of doing half a job and sending you on your way. From concept to completion, we’re with you all the way.
What If I don’t like it?
Look, we get it. Sometimes you have an idea, and then when that idea becomes something real, it just doesn’t turn out how you had imagined. We’re not your standard content marketing company, and we’re happy to pivot, edit or change ideas entirely if something doesn’t work for you or your brand.
Not sure where content marketing fits in your business strategy?
Take a step back and look at the big picture. How do you grow sustainably across the business? Download our free Growth Strategy map to learn more.
Feed Your Mind
