Facebook still reigns supreme in the ad game, and getting your head around how Facebook Ads work—and how to whip up irresistible ad copy—is key to making the most of it. Let’s dive into the nuts and bolts of what makes Facebook Ads tick and how you can write copy that converts.

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Google Shopping and Facebook Ads (now Meta Ads) are undeniably the biggest players in the space - both offering very unique shopping experiences to their users. Is one ad platform better than the other? It's a big question - so let's break it down.

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If you've spent more than 5 minutes on the app, you've either scrolled past an ad, seen it interrupt your Stories or Reels, caught a glimpse as you browse Marketplace or found yourself impatiently waiting for it to finish playing halfway through your video. 

But that's pretty good news for marketers and business owners. You've got 1.98 billion users waiting to be spoken to and the advertising ease is getting better by the year.

And it’s not just about the sheer numbers – it’s also the fact that Facebook gives you crucial insights into your audience. You can learn about their preferences, purchases, personal interests and so much more. All this info allows you to fine-tune your targeting and optimise your ads so that you reach the right audience.

However, creating a Facebook ad campaign that drives traffic and conversions is easier said than done. It takes skill and experience – and ongoing attention.

Lucky for you, we live in the age of information. There are plenty of tools readily available to help you gain skills fast. To help you get started, we’ve compiled the best free Facebook Ads courses (and some bonus paid ones) that'll give you the best foundation for running your own ads.

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But don’t worry, there are ways to get it done right and generate results better than you might expect. With a little bit of creativity and an equal amount of drive, you can get a pretty damn good return on ad spend, after following the steps below.

With the next 9 steps, you’ll learn how to set up Facebook ads that truly work and create a direct pathway to your target audience's hearts. Let’s get started with setting up your first Facebook ad campaign.

Firstly, what are Facebook Ads?

Facebook ads are a form of interruption marketing, intended to reach audiences based on behaviours and profiles that might be relevant to what a brand offers.

They can be used to achieve different goals, however the two most common reasons are either: to drive brand awareness quickly to drive engagement. Or, as they’re most commonly used for, to drive immediate sales and enquiries.

Facebook’s advertising capabilities have been around since 2007 and since then, the digital landscape has changed dramatically. But you haven’t missed the boat and facebook advertising really does work, if you have a strategy in place.

With over 2 billion people sharing stories and interacting with engaging posts, Facebook Ads Manager is an essential social ads tool that you can’t afford to ignore. Facebook’s platform allows you to craft content and write messages to reach your ideal target audiences. Before we jump in, first let’s get the basics right.

Understanding the Basics of Facebook Ads

Remember these TWO important things as we explore Facebook marketing strategies. They're essentially the secrets behind successful Facebook marketing.

• Define Your Goals: Your social media advertising journey needs to have a purpose.  What is your digital objective? Is it to increase website traffic, accelerate conversions, or elevate brand awareness? Clearly defining your goals and objectives lets Facebook know how to push your ads and help you generate the results you want.
• Know Your Audience: In the world of Facebook, nailing down the details of your audience is setting up your ads for success. Think of yourself as a pro at knowing your audience inside and out – their likes, where they're from, and how they act online. Knowing your audience from their lifestyles, problems, desires and online behaviour allows you to create ads that speak directly to their needs and demands. 

9 Easy Steps to Elevate Your Brand with Facebook Ads

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This advertising model, also known as pay-per-click (PPC) advertising, involves bidding for ad placements on search engines, social media networks, websites, and more, with the cost typically based on the number of clicks or impressions the ad receives.

If you're a business owner looking to increase brand awareness and drive more traffic to your website, paid advertising is an excellent option to consider. With the rise of social media and digital marketing, paid ads have become essential to marketing strategies for businesses of all sizes. In this blog post, we'll take you through five easy steps to get started with paid advertising.

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However, when done strategically, paid advertising can work wonders for your visibility, return on investment and therefore, your business growth. To understand if paid advertising is the answer to growing your business, let’s dive in.

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Whether you're a seasoned marketer or new to the game, you can create an unbeatable Facebook marketing strategy that can get past the digital noise, and get your brand in front of your customers with these secrets to Facebook marketing

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One key strength about Facebook ads is that you can choose who sees them. You can target people based on their demographics - their ages, interests, their behaviour. This means you can show your ads to people who are most likely to be interested in what you're selling, which can help you make more sales.

Let's talk about everything else you need to know about Facebook ads, so you can decide if they're worth your time and investment.

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Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard. 

Activities that just aren’t showing a return. But don’t stress. We’ve got you covered. 

Improving the ROI on your marketing spend should be your number one priority; that’s a no-brainer.  Spending money without getting a viable return is a surefire way to flush money down the ‘loo. After all, marketing is supposed to create value and grow profit, not put holes and inefficiencies in your budget. So, what can you do to ensure you're getting bang for your buck? 

Many service-based business owners we work with have seen great success by reviewing their activities and re-allocating their budget strategically.  Take from Peter—who’s spending the money on beers (and promotional gimmicks)—and give it to Paul who’s nailing a Facebook Ads campaign with 10:1 ROI.

A word of caution; before making any drastic changes, I always recommend conducting a good ol' fashioned audit of your business.  You want to be 100% sure of what’s going on before making big decisions.  Running an audit also means you’ve got a detailed record of exactly where you started, so you can see if your changes worked.  Still on the quest for better return on your marketing spend?

Here are 7 ways to stop wasting your marketing budget:

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Of course, success looks different for different businesses. What's the most successful Facebook ad for you depends on your specific goals and campaign objectives. To measure the success of your own Facebook ad campaigns, it's crucial that you know how to track and interpret the right metrics.

To help you on your journey to advertising success, we've compiled a list of Facebook ad examples and key takeaways so you can boost the performance of your own Facebook campaigns. Instead of copying the most successful Facebook ads out there to a T, we encourage you to dig deep into the lessons they teach, and pluck the strategies that make sense for your business.

Without further ado…

5 Lessons from the most successful Facebook Ads

What do the most successful Facebook ads have in common? They all know how to:

1. Get into the psyche of the audience
2. Meet the audience where they’re at
3. Say less, show more
4. Offer real value
5. Grab attention, and keep it

Check out our Facebook ad examples list below to see these lessons in action.

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