The Dilate Blog: SEM

Writing world-class Google Ads copy isn't magic. But it is, nicely put, annoying. Between serious character limits and the desire to have keywords, you can feel a little... stifled. Still, it's important to get it right. Effective ad copy drives more (and better) clicks with better conversion rates. Not to mention, more market share, better […]

You only pay on Google Ads when someone clicks. Sounds like a good deal, right? You're absolutely right!  BUT if you're spending all of your budget on clicks that get you nowhere, your ads aren't working. And figuring that out isn't easy. There's a lot of noise on the platform, and a massive table of […]

Pay-per-click. Either the most exciting or daunting thing you'll ever take on. The big question is, do Google Ads work for small business growth? Well, if you just throw cash at it, and hope the unbeatable, all-knowing King of the Internet will sell for you, then no. But, with the right strategy and tools, this […]

Whether you've been in the business forever, or just starting with eCommerce, you really can't ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Take charge of your marketing strategy by comparing the power […]

No matter the size of your business, looking for better, more innovative ways to reach your target audience, expand your market and drive revenue is an ongoing mission. One such method that can drive results fast, is paid advertising. Paid ads, or pay-per-click (PPC) advertising, are powerful means of connecting with potential customers, increasing brand […]

Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to […]

Paid advertising has emerged as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. It is the practice of paying for ad space or placements on various online platforms, allowing businesses to promote their products or services to a specific, […]

Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results […]

The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]