Organic marketing is all about growing your business without splashing out on ads. Unlike paid marketing that shows quick results with clicks, organic marketing builds a solid online presence from scratch. It leans on stellar content, savvy SEO techniques, and social media presence to attract and keep customers interested for the long haul.

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There are huge benefits for your brand if you can get copy right – but what about the businesses who get it wrong? 

A case of bad copy can lead to low traffic, high bounce rates and poor conversion rates. Plus, it can turn off your target audience and even sully your brand reputation if you’re not careful.

Below we’ll walk you through how to spot bad copy – and then we’ll introduce you to the content tips that our content marketers use everyday at Dilate to get skyrocketing results for our clients.

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Firstly, Google doesn’t hold back on updates to its algorithm – 2020 alone saw four significant tweaks to the search engine’s notorious black box. Each major update has the potential to severely impact your content’s ranking – sometimes for the better, sometimes not.

Secondly, the exact implications of each update aren’t always evident, as Google is reluctant to reveal too much. It usually takes SEO experts some time to discover how and why a specific update affected search results. By the time the combined intellects of the SEO community have come to grips with a new update and new best SEO practices emerge, many businesses have already published numerous content pieces based on recently outdated trends.

One of the main reasons content marketing is such an attractive channel for generating leads is how well it scales. Write a couple of posts that rank in Google’s top three SERPs, and they’ll generate you tons of traffic “indefinitely.”

Unfortunately, this won’t be the case if you’re not keeping your existing content optimised for search. Every time there’s a major update, all of your content assets are at risk of becoming redundant.

In this article, we’ll take a good, long look at how you can optimise your existing content to bring it in line with the latest best SEO practices.

The post 7 Steps to Optimising Your Existing Content for Search appeared first on Dilate Digital.

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Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students.  The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for searching anything – including which courses they want to take. What’s more, your online presence can have a massive effect on your institution’s reputation. Students, parents and community members look to your online behaviour and  presentation to shape their opinion about your institution. The good news is, digital marketing tactics can be hugely effective for education institutions. As a leading education marketing agency in Australia, we’ve helped many institutions in the education sector get impressive results with online marketing. Do you want to 

• Get more enquiries and enrolments?
• Engage more with the surrounding community?
• Enhance your institution’s reputation?

Our education marketing services will help more people find you and boost your online authority. We’re a digital marketing agency that’s driven by results and we’re committed to getting you a great return on your investment.

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What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve contacted them is called Lead Response Time (LRT). Let’s say one business gives you a call within 5 minutes of you filling out the form. The other takes 42 hours to get back to you. How would the LRT of each business affect your decision to choose them to build your pergola?  For the majority of customers, a shorter LRT is more effective. If you invest time and money into lead generation in Perth, it makes sense to do everything you can to convert those leads. LRT is a key part of that conversion.

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Offer an incentive

Providing an incentive is a great way to get visitors to your website to sign up to your email list. For those users who usually can’t be bothered filling in their details, an incentive might be enough to push them over the edge. You could offer a free eBook, 15% off their next purchase, a free assessment or anything else that would appeal to users.

Keep your form simple

People hate long forms. Once people have clicked on the button to subscribe, they’ll click out again pretty quickly if they have to fill in all of their personal details. The only fields that should be compulsory are the name and email address – any other fields should be optional. Many businesses also opt to simply have a box where users can enter their email address directly to subscribe. You can always ask for more details later through your email marketing.

Use social media

If you have social media accounts for your business (which you should, but we won’t get into that now!) then use these platforms to get users subscribed. Use engaging posts to encourage people to sign up to your email newsletter – you can even run competitions where people enter by signing up.

Enlist existing subscribers

One of the best ways to get more subscribers is to use the list you already have! Encourage your current list to forward their email marketing on to friends and family. If your current customers like your product or service, chances are that they’ll be happy to let other people know about your business. As an added sweetener, you can offer special discounts or offers for friends and family.

Make your sign up obvious

Don’t hide your email sign up form at the bottom of the webpage. People aren’t going to go looking for it! Most email sign up bars are located in the top right hand side of the webpage and for good reason – it stands out and is visible throughout the website. If you’re thinking of doing a pop up email sign up request, be aware that many users find this annoying so think carefully before you utilise a full page in-your-face popup. So once you have email subscribers, how do you manage sending all of those emails? Dilate’s email marketing software is perfect for small to medium businesses and it makes your email marketing campaign easy as! We can also help you see how effective your email marketing campaign is thanks to our insightful analytics. For a helping hand with your email marketing Perth, speak with the Dilate Digital team today on .

The post Sign Up Today! How to Get More Email Subscribers for Your Business appeared first on Dilate Digital.

To get you started, our team of incredible web designers have gotten together to share some of their top tips for getting the most out of the images on your website.

1. Use high quality images

We’ve discussed this before but we can’t stress enough how important it is to use high quality images throughout your website. We don’t just mean having images with high resolution so they look clear and professional, you also need to have interesting, engaging pictures. Yes, it’s tempting to go with the free, boring stock photos that are readily available but they won’t add anything to your website.

2. Choose images that build your brand

If you’ve taken our advice and have a heap of beautiful, high quality images ready to go, always check that they’re being used because they have a strong connection with your business. Don’t overload your website with images that look great but don’t actually say anything. The images you choose need to reflect the personality of your business and support the content of the website. If you’re not sure why you’re including a certain image, leave it out.

3. Take the time to develop a logo

You might think a logo is the least of your worries but your logo is how people are going to recognise your brand into the future. Remember, it’s risky to change a logo down the track given the association it has with your business so you need to choose a design you’ll love long-term. Once you’ve settled on a logo, make sure it’s clearly displayed in a similar spot on each page of your website.

4. Don’t compromise on content

Images are important but don’t neglect your content. The two should work together with your business site featuring good quality content which is then supported by meaningful images. Users will be drawn to an amazing looking website but will quickly lose interest if your content isn’t clear or if they have to keep scrolling below massive images to find out what your business has to offer.

5. Test new ideas

Once you’re happy with the selection of images on your website, don’t just stick with the same design for years. As your business grows and evolves, so should your images. Experiment with changing up some of your images after a period of time and then conduct spit testing to see if you get better results. This allows your website to remain interesting and dynamic.

Dilate Digital provide kickass web design services Perth thanks to our incredible team of design experts. We create unique, interactive websites which will keep customers coming back for you. Speak to us about digital solutions for your business!

If you need website designers Perth, look no further than Dilate Digital – give us a call today on .

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