The Dilate Blog: Digital Marketing

As digital marketing changes and grows, it’s becoming harder to guarantee interaction from your online audience, and easier to fall between the cracks. With this in mind, how can you stop your email marketing from ending up in the trash? Nobody likes wasting time and effort, but if you’re not approaching your email marketing correctly, […]

The annual Facebook Developer Conference was held this year in San Francisco, and Mark Zuckerberg had the interest of the masses with the details of Facebook newest thrilling features and most exciting announcements. After reaffirming his commitment to the constant progression of the leviathan social media network, with a thorough emphasis on “developing a family […]

Ah, videography. Otherwise known as the plague. Videography is one of the most effective ways you can get your message across to your target customers, but is largely avoided by many Perth businesses. What is it, you guys don’t like communicating efficiently with your audience? Too scared to show the personality of your business? If […]

Cutting Your List for Better Results Every good marketer knows that the power of their business is in their email list. Back in the day, it was all about the size of your email list, and little thought was given to the level of response. Now email marketing has become more sophisticated, and it appears […]

Everyone, everywhere, is swimming in videos. Youtube, the obvious heavyweight has hundreds of millions of hours worth of videos being watched every day, and even Facebook and Snapchat surpass 8 billion video views, daily. If your business is still floundering on how to incorporate videography into your marketing strategy, then social media is a great place […]

It is not easy being on the cutting edge of your niche; it requires extra work, studying,  and performing research. Eventually, you may even find that you have become a leader in your field, and while there are extra responsibilities and demands on your time, there are also copious advantages. As a leader, you can […]

If you have a small business, or just like to go out in public, then it’s usually a good idea to make sure you’re giving your best impression. For a powerful online impression, the team at Dilate can do all the hard work for you, but if you’re out meeting people face-to- face, then that’s all on you […]

Understanding Human Nature and Establishing the Narrative The term “psychological trigger” may sound slightly sinister, but using psychological techniques in marketing has been around for a very long time. There is no need to manipulate or hypnotise your leads in order to convert them into customers. Instead, all we need to do as marketers is […]

While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use […]

While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be […]