The Dilate Blog: Digital Marketing

Much like Doc observing Marty as he learns and grows, the team at Dilate has been observing the constant evolution of email marketing, and how it fits into our marketing spectrum. With a quick trip down memory lane, we’ve debated (and finally decided) on where we think the future lies for bulk email software service […]

Now, we’re pretty much perfectionists about everything we do, so you’re probably not very surprised to read that we think your business needs the perfect logo design. But we aren’t exaggerating; your logo is going to be stamped everywhere that your brand is, so it’s imperative that it conveys your core message. It needs to […]

Email marketing is a fantastic way to connect with your audience, but there will be times where your email marketing efforts might feel pointless. Whether it’s a sudden burst of cancelled subscriptions, or your click-through or open rates aren’t what they should be, user engagement is one of your most valuable metrics and anything that […]

Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in […]

With the internet sprawling out before you and data analytics coming in, even the best internet marketing experts can forget that they’re mapping real human people as they interact and form attachments to your brand. It’s something that we humans do from both sides of the table; the customer also forgets that there are real […]

Display advertising can be a powerful and far-reaching tool, but too many times the full potential is not released, costing you money and returns. If they aren’t set up correctly, or are not being properly maintained, then don’t expect your display advertising to get you the results you’re expecting! Display advertising is just taking off, […]

Most entrepreneurs and business owners appreciate the value of marketing to an email subscription list. However, when you have a very modest list, your conversion rate may not be immediately apparent. Growing your subscriber list is the best way to determine the success of any marketing ideas. So, how do you expand your subscriber list? […]

Ah, food. One of life’s more decadent pleasures, while being a necessity to survival. Everyone loves good home-cooking/fresh fruit on a summer day /something greasy for those late nights that turn into early mornings… And food will never go out of style, or lose popularity. Ever. As long as humans continue to procreate, there is […]

For an expanse of the population, wireless internet is not a luxury, it’s a right. We swarm free Wi-Fi like children on Santas’ knee, or zombies at the smell of flesh. And if your Wi-Fi is slow, or won’t connect, you can just about guarantee someone will pop a blood-vessel if their Facebook won’t load. […]

There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ […]