The Dilate Blog: Digital Marketing

The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]

Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?  So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, […]

When I drive past a particular bakery near my place, there’s always a line outside. Doesn’t matter if it’s a weekday, weekend, early in the morning or slightly drizzling with rain– the line is always snaking around the corner and down the road. What does that line tell me? The baked goods this bakery is […]

The reality is, much of the internet continues to be inaccessible to people with disabilities, despite them making up 18% of the population in Australia - that's 1 in 5 people. So, having a website and content that is optimised for full accessibility not only ensures equal access for individuals to healthcare, employment services, e-commerce, […]

Getting your site to the top spots on Google’s search results is one of the most effective ways to drive up website traffic, engagement and conversions – but what’s the best way to get there? There are two key places for your business to feature on Google:  the organic search results that are listed down […]

So you've got yourself a solid website with fun graphics and nifty coding. It's a joy to navigate. The last thing on your mind is a detailed privacy policy for your online commerce, cookies, analytics, ad campaigns, comments—look, I'm boring you already. Sorry if we're bursting your bubble - but that text is one of […]

Does Google love your site?  Well, come May this year, the search engine King might not. All thanks to the Core Web Vitals update.  Google has made good user experience a focus with all its recent updates. Or rather, what Google deems to be a good user experience.  In the upcoming Core Web Vitals update, […]

Get enrolments and Promote your courses Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students.  The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for […]

You get leads, you turn them away. Are you crazy? Not necessarily. Here at Dilate, there is a reason we don’t say yes to everyone. Don’t get us wrong – we want to grow just as much as the businesses that we help. But the thing is, to do our job well we can’t say […]

Every Minute Counts. The Importance of Lead Response Time What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve […]