The Dilate Blog: Digital Marketing

Great creative is the lifeblood of impactful marketing. It’s the difference between a campaign that makes people pause and one that fades into the background faster than you can say, “Skip Ad.” But let’s get one thing straight—good creative isn’t just about looking nice. It’s about strategy, precision, and, most importantly, making people feel something. […]

Most buyer persona advice is marketing fluff. There, I said it. Too often, businesses treat creating personas as a checkbox task—design a fictional “customer,” slap a name on it, and forget about it by next quarter. But this lazy approach leaves immense potential untapped. Done right, customer personas are the backbone of your marketing—a living, […]

Marketing is always evolving. A decade ago, data, targeting, and algorithms were so powerful that people wanted to rename the whole category “digital” marketing. They’re table stakes now—an assumed part of a proper modern marketing strategy. But maybe more importantly, they’re also far less effective. When few marketers were highly skilled at getting the most […]

Once, I’d have told you that performance was the key to growing a business, and creativity was just a ‘nice-to-have’—an extra flourish if the budget allowed. Now, my position has changed completely—and so has Dilate. Today, creativity isn’t optional; it’s the spark that transforms placements into persuasion and campaigns into connections. For years, marketers leaned […]

Cracking the code on successful digital marketing starts with truly knowing your customers. Two essential tools to help you do this are customer journey maps and buyer personas. Let's break down what they are and why they matter.

Digital marketing can be overwhelming, especially for newcomers. There’s a bajillion new terms and acronyms, and it's easy to feel lost. So let me break down some of the most common digital marketing jargon, so it’s a little easier for you to navigate the digital world.

Digital marketing is a must-do for businesses. That is, if you’re looking to grow your business. Good news is, if you’re familiar with traditional marketing – like TV ads and billboards – you’re already on the right track.  However, those old methods can’t compete with the precision and flexibility of digital marketing. It can transform […]

We’re thrilled to announce that Dilate Digital and Aligned Agency are now one team. This partnership brings together our strengths, talents, and shared vision, enhancing our ability to deliver top-notch digital marketing solutions and setting the stage for even greater things to come.

Content marketing is all about crafting and sharing great content. The goal? To pull in and keep a specific audience and naturally lead them to buy stuff without feeling pushed. It’s not just about making sales—it's about engaging people with content that's actually useful and fun. This way, you boost brand loyalty and grow your […]

  To stay ahead and really connect with your audience, you need sharp digital marketing strategies. As we move through 2024, it’s important to keep adjusting your game plan to keep up with new tech and changing what your audience wants. So, how do you create a kick-ass digital marketing strategy, and keep it working […]