Well, if you just throw cash at it, and hope the unbeatable, all-knowing King of the Internet will sell for you, then no. But, with the right strategy and tools, this can be a fantastic opportunity for businesses of all sizes. And we're going to show you how.

Are Google Ads worth it for small business?

We get it. Big businesses can afford to throw money at paid ads over and over until something sticks. But small businesses don't have that luxury. So, why take the risk? 

We can't just say yes, so let us show you instead. 

Imagine you're a local tour company. You sell small tour packages at an average sale value of $300. It's a highly competitive industry and the clicks are a little costly.

• You spend $1.50 on every click (on average)
• Get 1200 clicks
• That's $1800 to get 1200 people to your site

eCommerce websites have an average conversion rate of 2.7%. So, that's: 

• 32 sales at $300
• $9720 in sales value
• a return on ad spend of over 7X!

That's $7 made for every $1 you spend. Sounds pretty good right? But let's say you've done a bang-up job on your site and it's converting at a casual 7.5%. Now you've got: 

• 92 sales, for a sales value of $27,000

A ROAS of over 20X? Yes please! Is that realistic, you ask? Absolutely! We know because that's our tour client, based right here in WA, smashing their goals with a well-designed PPC strategy. Ready for your own incredible results? Let's talk about what makes Google Ads such a good opportunity. 

Total control

If you like to get your hands dirty, Google ads management is for you. You can enjoy control over everything, from the amount you bid on every single keyword to what position your ad headlines show up in. You can also use negative keywords to decide when your ads shouldn't show, determine what placements Google Display ads show up on, and so much more. The perfect platform for maximising your budget. 

Cost-effective investment

Talking about spend and getting more out of your Google Ads costs, it's also just price-efficient. As a pay-per-click advertising platform, you don't pay till someone clicks, and you can control the average CPC (a little marketing acronym that means cost-per-click) with bidding and cost caps. If you're looking for ROI and not too concerned about search volume, there's a lot you can do to control your costs. 

Hitting your target market when they're ready to buy

It's an unbelievably powerful thing to be there just when someone needs you. And that's what Google ads offers. When someone is searching for exactly what you sell, with a very relevant keyword, you can put a really solid ad in front of them and convince them to take action. Talk about right place, right time! 

Localised targeting

Not only can business owners target people based on where they are, but also on areas of interest and areas they've been - whatever makes sense for your business. Local businesses can also tap into Google Business Profile and Google Maps ads to create a holistic experience around that target location and make it easier for potential customers to visit the physical store. 

Powered by data

Google Ads itself offers some really juicy insights, and it's heavily centred around precision. You can even get an idea of exactly how much your ads contributed to a sale or lead in the overall buyer journey with position-based attribution. Plus it integrates with Google Analytics to allow you to import goals over, create audiences based on your website traffic, understand page engagement on the landing pages from your ads and so much more.

Sure, but are Google Ads going to work for MY business?

The opportunity in Google Ads for small business is a no-brainer. But does it really work for all small businesses? 

There are three things you have to ask yourself, as advised by Google themselves. 

1. What are you trying to achieve with your marketing campaign? Is that something that could be solved by running Google Ads (which is likely, given its wealth of ad formats, goals and bidding strategies) or would say social media marketing work better? Are your ideal customers even searching on Google, or do they need to be educated about your product first?
2. What is your marketing budget? Just because you can control the average CPC and bring down your Google Ads cost doesn't mean it's an efficient use of your spend. If you're working with a tight budget, and having to put too many controls over it, you may not convert as well– in the long run, you're not actually saving much. 
3. How will you know your ads are working? Are you prepared to break down the right metrics? Do you understand the data you're looking at? Have you put the right conversion tracking in place to know how your ads influence your business results? Running blind on any advertising platform is never a good idea, so make sure you're comfortable with the numbers before starting. 

Optimising your Google Ads marketing campaign

Of course, if it was as easy as setting up some ads and hitting go, everyone would be doing it. We won't lie to you, there's a lot you have to do to actually run things properly, and get the most out of Google Ads. Small businesses especially don't have money to waste, so here are 10 things you should do to give your PPC campaign its best chance.

The post Small business doesn't mean small growth. Dare to scale with Google Ads. appeared first on Dilate Digital.

One key strength about Facebook ads is that you can choose who sees them. You can target people based on their demographics - their ages, interests, their behaviour. This means you can show your ads to people who are most likely to be interested in what you're selling, which can help you make more sales.

Let's talk about everything else you need to know about Facebook ads, so you can decide if they're worth your time and investment.

The post How to know if your Facebook Ads are working and worth running appeared first on Dilate Digital.

How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that.

Fortunately, you can get there, with the right strategy. But it will take time, creativity, and dedication.

Mt. Google is the tallest one you'll climb. We promise it's worth it. Let's tackle it together.

The post How to Conquer Mt. Google - And How To Know When You’ve Done It. appeared first on Dilate Digital.

We’ve seen the hesitation a million times before.  Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just burning through cash with nothing to prove for it. The reality is, you can’t just throw your money into Facebook ads and hope the platform’s complex algorithm will bring you qualified leads and sales. In the early days of Facebook Ads, it was literally printing money - that easy. But those days are over, and as the competition gets stiffer, it’ll only get harder. The good news is that the Facebook platform has dramatically evolved into an advertising powerhouse since its inception. Hundreds of thousands of businesses have flocked to the platform to try and capitalise on the billions of users on there. And many have seen some seriously incredible results. But have you missed the boat or is Facebook a sinking ship? Let’s jump into whether Facebook ads could be a valuable investment for your business.

The post Facebook Ads: Have You Missed The Boat? appeared first on Dilate Digital.

As  Perth’s #1 Adwords Agency,  providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

The post Google Ads Explained By The Professionals appeared first on Dilate Digital.