The Dilate Blog: Brand Strategy

Most businesses don’t have a brand. They have a logo, a colour scheme, a slapped-together Instagram grid—and they think that’s enough. It’s not. Because in a world where competition is relentless, ads are ignored, and customers have more choice than ever, the businesses that win are the ones that people care about. At Dilate, we […]

Most brands are forgettable. Not because their products aren’t great, but because they fail to connect. They focus on features, push discounts, and talk about themselves like they’re the main character—but they never tap into what makes people care. That’s where brand storytelling changes the game. A great brand story doesn’t just describe what you […]

Most brand positioning statements are a waste of words. They sound good in strategy meetings, but in the real world? They’re forgettable, generic, and do nothing to make a brand stand out. If your brand positioning statement could be swapped with a competitor’s and no one would notice, you’ve got a problem. A strong brand […]

Brand positioning is a crucial aspect of a brand strategy that defines how a brand is perceived in the minds of its target audience—AKA who your brand is for, and what your brand means to those people. It’s about carving out a unique space in the market and differentiating your brand from the competition. Here’s […]

Creating a brand is like crafting a personality. It's more than just a pretty logo; it's about connecting with people on a deeper level. This guide will help you build a strong foundation for your brand, one that resonates with your audience and drives growth.

A brand strategy is your business's roadmap to success. It's more than just a fancy logo or a catchy slogan; it's the heart and soul of your company. Think of your brand as a person. Your brand strategy is its personality, values, and goals. It's how you want people to feel when they interact with […]

Website branding is one of the best ways to make your website memorable, connect with your target audience in a meaningful way and build a positive reputation. But it’s easier said than done. In this guide, we’ll walk you through the importance of website branding and the top branding tips that web design agencies use […]

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What is your business about and why should anyone become your next client? You already offer expert services, premium products and first class customer care, but who are you? Will people remember? More often than not in an increasingly competitive business place, clients want to know what you’re about, who you are and if you […]

If you want your business to be recognised, branding is essential. Your branding doesn’t just mean your logo – branding is how your customer base perceives you. When it comes to promoting your brand, Perth businesses need to make sure they get it right for maximum impact and long term recognition. To help you out, […]