Trendstyle came to Dilate with an existing site that didn’t communicate or marry up with the offline experience and kind, professional approach they gave to their customers in person.
Their aim for this website and brand refresh was to create a single point destination that was inline with the high-quality but affordable products that Trendstyle offers, allowing users to buy products, book a consultation, or plan their entire renovation - all online. But it also needed to take into consideration offline packaging and instruction manuals for each product, as well as how that brand would be applied online.
Speed of the website was also a top priority, so with the amount of functionality and custom audience requirements throughout the checkout process, it was important that we kept the code light and also built smart to ensure the offerings didn’t weigh down the site.
