Digital Marketing

The Jerky Co

The Jerky Co. produces the best beef jerky and air-dried meat products in Australia.

2.2X

Growth in online sales

217%

Monthly Website Users

#1

Ranking for “beef jerky” and “beef jerky Australia”

The Big Problem

With 17 kiosk locations throughout Western Australia, and a high quality product, The Jerky Co. already had a strong brand presence in store and is well loved by many jerky aficionados Australia-wide.

The Jerky Co. approached Dilate in the hopes of growing their online presence and e-commerce results. Despite the brand growing over the past few years, their online presence was impacted by the iOS14 changes.

Our goal was to match The Jerky Co.’s website and online performance to the strong brand name they had already established. Their Facebook ads were already performing well, so our aim was to also maximise results on Google search as well.

Our team of switched on specialists helped to achieve this, driving a strong digital marketing strategy, and maximising the scale of the brand in the process.

Our Solution

Our solution to their problem came through in our PPC and SEO campaigns.

Firstly, we built out a laser focused Google Search campaign. We were always keeping a close eye on performance and adjusted our bidding strategy and keywords accordingly.

Making sure that we had a deep understanding of the business and knowing how much money we could spend per conversion per campaign.

Our work also consisted of smart scaling of the account. By steadily scaling the budget we were helping them to get a greater return on their investment.

On the SEO side of things, we pushed particularly hard on more generic ‘beef jerky’ and ‘beef biltong’ terms, which boosted organic traffic and overall conversions. Ranking on the first page was also helping to increase our brand presence online, keeping the brand at the top of mind when someone sees an ad or walks past a store in-person.

Consistent and transparent reporting on both of these campaigns was crucial in helping us to scale the account and help the business to regularly smash online sales targets.

how we helped

SEO

This addresses people directly in the research phase. Whenever they look for different types of jerky out there on the market, we wanted to get in front of those searches, making sure that we became the leading brand for whenever someone searches for “beef jerky”. This also allowed us to capture the organic traffic and push them into our retargeting funnel.

SEO Services

Google Ads

Similar to the SEO strategy, this also addresses the research stage. The key difference is the Ads were targeting higher intent keywords, as well as brand-specific searches, and intended to convert higher value leads, leveraging the foundation we lay through SEO. Google Shopping was also a huge avenue to pursue for The Jerky Co., given the visual appeal of the product.

Google Ads

Content Strategy

The Jerky Co. truly does produce top-tier jerky (trust us, we know), and we wanted the content to reflect this.

We rewrote their home-page and new product pages to optimise for particular keywords and adhere more closely to their brand voice.

Blogs play a role in driving sales by influencing a customer into making a purchase. We were able to get creative for their blog section on the website, and have created blogs ranging from ‘Mouth Watering Charcuterie Board Ideas’ to ‘The Post Gym Snacks You Should Be Eating’ and everything in between. The blogs have been performing well, with our top blog getting over 3,000 page views over the past year.

Content Marketing

The power of digital

Digital marketing has helped The Jerky Co. achieve growth at a scale traditional marketing could not match, reaching more people for a much lower cost and efficiently closing the loop on the whole funnel.

It’s allowed them to position themselves as the leading brand for beef jerky in Australia, setting themselves apart from competitors and providing personalised messaging to each customer type.

As an exciting Western Australian brand, we’re really proud of the success they’ve seen. Here’s to many more years supporting The Jerky Co.!

“As we faced the onset of the iOS Changes with Apple vs Facebook and the effects that would have on our social media campaigns we were looking for new avenues to advertise in. That’s when we got in touch with Dilate, and we are so glad we did… when we did!

Dilate was very helpful in creating an all-rounded strategy to tackle Google head on, which included a solid SEO plan. They have also helped us move the website onto a new platform, ensuring that we maintain the SEO from the previous site, and further building on the last few months. We have seen a very good ROI and Dilate has been very responsive to any feedback or comments adjusting our campaign to deliver even better results.”

Chris Terpsis

The Jerky Co | Marketing & Brand Manager

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