As a state-of-the-art showroom and service centre, Melville Mazda came to Dilate Digital in 2017 to sell more cars and continue their steady growth. Their goal was to:
For Melville Mazda, the main difficulty came in competing for awareness against other Mazda dealers in the Perth area, but they were dedicated to growth - which is where we came in.
We wanted to dedicate our time to long-term, long-lasting growth. We knew that we’d be taking on some challenges, but our shared commitment to growth with Melville Mazda got us to where we needed to go.
Our strategy was research-based: reach the people who were in the research phase of their car-buying journey before they were even ready to purchase, and push them into a remarketing campaign.
We developed a comprehensive content strategy for blogs and guest posts to drive organic traffic. We focused on topics that spoke to the typical Mazda customer to increase engagement.
Stage one was to develop a strategy around Mazda-branded keywords to ensure we were increasing brand awareness and reaching the right people. Stage two was to focus on conversion goals: enquiries submitted through the website at all stages of the funnel, brochure downloads, and trade-in valuations.
Our goal was brand awareness - keeping Melville Mazda at the front of the customer’s mind. We provided additional touchpoints and increased brand familiarity, after which we could start promoting deals and driving sales.
Our Facebook campaign hit people with Melville Mada ads before they even knew they needed a new car. Once they were in that early stage of the sales funnel, we started pushing out offers and deals.
Our EDM strategy revolved around nurturing our existing customers - keeping them in the loop and re-engaging with them to ensure Melville Mazda remained at the top of mind.
Digital marketing provided access to a younger target audience and the ability for brand reach to go further than ever before. This allowed Melville Mazda to present itself as a premium brand compared to other Mazda dealers, and set them apart from dealerships that remain focused on traditional marketing.
And it’s only onwards and upwards now for Melville Mazda - their future goal is to become Perth’s highest-selling Mazda dealership, and we can’t wait to help get them there.
Get your business to the next level and see bookings rocket up with carefully planned paid ads campaigns across Google, Facebook and more! As proud Facebook and Google Premier Partners, we’ve got the experience, knowledge and expert access to get you the best result.
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Bodie provides some insight into Dilate's internal operations. How we approach what we do, and how we strive to be Better Everyday.
