Integrity Physio

Integrity Physio is a physiotherapy clinic in South Perth, known for their amazing facilities and dedication to their clients.

When you go to Integrity Physio, you can be sure you’ll receive the full 30-minute consultation to discuss your physiotherapy needs. No ‘wam, bam, thank you, ma’am’ 2-minute consultations we’re all so used to receiving at clinics these days. Their service is so good, in fact, that the director of Dilate is now a regular there - and we were absolutely stoked to work with them on their marketing.

18X

Increase in organic traffic over 4 years

3s

New physios

$75

Reduction in CPA

Their Challenge

Integrity Physio hadn’t been entirely ‘thrilled’ with the marketing performance they’d received from their previous marketing agency until one-day a client of theirs (who is also a client of ours 😉 ) encouraged them to get in touch and see if we were potentially the fix they had been looking for.

Integrity Physio wanted to grow the business overall and that’s when they approached Dilate in March of 2018, asking for us to assist them in growing the business to the next level. And help them grow, we did!

Our Solution

Since the goal for Integrity Physio was to achieve overall growth, Dilate took a holistic approach to their marketing strategy, whilst playing on their unique selling proposition of being “customer-centric” (and we all know how valuable that trait is in a health sector known for its ability to get you out the door before you’ve really even stepped in).

We knew they needed to grow localised brand awareness and achieved this through a local Facebook advertising campaign. To complement their Facebook Ads campaign we set off on the mission to simultaneously improve their organic search visibility by creating and implementing a killer local SEO strategy. Over the past 4 years of working with Integrity Physio to grow their business, these main services have been all we’ve needed to continue seeing accelerated growth at a capacity he can handle.

what we did

SEO

In such a competitive industry, we knew we needed to get Integrity Physio to the very top when people were in their research phase. This meant targeting those searching for local physios in addition to common physical ailments they might need help for.

We then created a content strategy that dove deeper into these topics - answering frequently asked questions, providing helpful exercises and stretches, and giving in-depth discussions about conditions to increase exposure and develop a solid relationship with clients, positioning Integrity as a trusted

SEO Services

GOOGLE ADS

When bringing on new practitioners, our goal is to ensure that we can load them up with new patients. The first few months are especially important as they don't have regulars returning to visit them. Once they establish a loyal client base, we can then maintain new patient flow and potentially look to expand further with a new practitioner down the line.

In terms of strategy, we take a holistic approach. This includes search campaigns for people in our target region who are searching for physiotherapy services.

Google Ads

FACEBOOK

In addition to Google search, we wanted to ensure that we run brand awareness and reach campaigns on social to our target regions.

These campaigns are designed to target people searching for a physio down the line. When it came time for their search, they would have already had exposure to the Integrity brand, developed a level of trust, and are more likely to convert after a visit to the website, as opposed to someone who has never heard of Integrity before.

Facebook Ads

Want your business to thrive? Chat to the experts.

Get your business to the next level and see bookings rocket up with carefully planned paid ads campaigns across Google, Facebook and more! As proud Facebook and Google Premier Partners, we’ve got the experience, knowledge and expert access to get you the best result.

To get started, jump on a call with us today on or send through an enquiry.

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