Brand Strategy Agency
Cut Through
the Noise with a better brand strategy
Sick of trying to tell people all about your business, and instead are ready to really show the world who you are? It’s time to break through the noise with a strong brand strategy that lights the way for your business to build a brand that resonates with your customers and keeps them coming back for more.
figure out who you are & what your brand stands for
When it comes down to it, people don’t buy because of what you do or sell, they buy because of the why. A brand who knows why they exist in the first place will attract the same self aware, loyal customers who relate to what you stand for. This emotional connection forms the foundation of customer loyalty, creating a community around your brand and not just a customer base.
understanding your audience & competition
No brand or business is going to be able to appeal to everyone, and you shouldn't want to either. The goal is to identify a smaller audience that really resonates with your brand. There’s also your competitors. Who are they, and why are you the better choice? Understanding how you’re positioning yourself next to your direct competition will affect how your ideal customers see you.
position yourself with your brand persona
How do you want to come across, and what tone will you harness? Will you be a figure of authority, an expert in the field, or entertaining and lighthearted? This will affect how your target audience will not only see you, but also how they engage and relate to you. Understanding what human elements you want your brand to have will affect what type of humans you’ll attract.
What Is a Brand Strategy?
Brand strategy is what fuels your content marketing. It's the roadmap that defines your brand's voice, values, and vision. This clarity shapes all your content – blog posts, social media, videos, etc. – ensuring it resonates with your target audience. Compelling content, informed by your brand strategy, attracts the right people, educates them about your unique value proposition, and positions you as an industry thought leader. Ultimately, it builds trust and relationships, driving brand loyalty and growth.
Perth’s top Brand Strategy agency
1 workshop. 3 days. Complete
clarity. Then just add style.
Who is
Dilate Digital?
(and why we should handle your brand strategy)
What works for one business doesn’t always work for another. The one-size-fits-all approach is outdated and generally ineffective when it comes to growing a business. So, it’s time to leave it in the past and move into the future with a customised brand strategy made for your business.
Together, we’ll grow your brand identity to be unmistakable to your target audience and grow your business. Once we understand who you are, who your target audience and competitors are, and why you do what you do, then we can move on to actually crafting your brand.
Here we’ll build a resonating brand voice and brand persona to attract the right people and position your brand purposefully next to your competitors.
Once we have a strong brand identity, we use it to drive success and growth for your business.
Here’s what better brand strategy looks like
Brand Strategy is more than just…
You need a brand strategy that feels authentic, but also engaging. One that identifies a gap in the market and owns it. This goes beyond simply creating a brand around a product or service because it’s trending and there is a demand.
A strong brand strategy has its purpose at the centre—a reason for existing.
Whether it’s that your product or service is disruptive to the market, or that your product or service serves a niche purpose, benefitting a smaller target audience.
The end result? A brand strategy that’s cohesive and strong, a clear purpose, and messaging that appeals specifically to your ideal customer.
No compromises between a strong brand and results
We don’t believe in sacrificing results to build a strong brand. In fact, a clear brand is the gateway to business growth. With clear communication and no unnecessary jargon to over complicate things, we provide your results in a way that is clear and simple. Like it should be.
On top of that, we’ll also offer actionable questions that’ll keep the brand growing, so we can reach those business goals sooner.
What our brand strategy looks like
Brand Strategy tailored to your
business, your customers and
your needs.
Your brand needs to stand out and be relevant to you and your business. What works for one business, doesn’t necessarily work for another, so your brand strategy needs to be unique and purposeful to drive growth and make your business stand out.
customer persona and journey mapping
To understand your ideal customer, we conduct in-depth research using a combination of qualitative and quantitative data. This helps us develop detailed customer personas – fictional representations of your target audience that capture their demographics, goals, motivations, and pain points. Through surveys, interviews, and analysis of reviews, we get inside their heads and understand what truly matters to them. Once we have a clear picture of your ideal customer, we use market research data to map their journey. This journey map visualises all the touchpoints – interactions with your brand – across the customer experience, from initial awareness to purchase and beyond. By understanding their decision-making process and potential roadblocks, we can identify opportunities to optimise their journey and create a more satisfying experience.
market positioning & competitor research
Understanding your target audience is just the first step. To ensure your brand stands out, we'll conduct a thorough competitor analysis. This involves researching your key competitors' strengths, weaknesses, and current market positioning. By identifying gaps in the market and areas where you can offer a unique value proposition, we can craft a strong brand positioning strategy. This strategy will clearly define your brand's identity and competitive advantage, ensuring you resonate with your target audience and occupy a distinct space in the market.
brand strategy in 3 days
Our 3-day workshop series condenses brand development into manageable, focused sessions. Each day is just 2 hours, yet packed with activities designed to solidify your brand's core.
Day 1 dives deep into your "Brand Core," uncovering your business's purpose, vision, and values. We'll ask the essential questions: Why does your business exist? What impact do you want to make? Day 2 shifts the focus to "Brand Positioning." Here, we'll analyse your competitors and target audience to identify your unique selling points and define your ideal market niche. We'll help you pinpoint the two things you do better than anyone else. Finally, Day 3 focuses on crafting your "Brand Persona." We'll explore your brand's voice, personality, and the archetype that best aligns with your values and messaging. By the end of these 3 days, you'll walk away with a clear roadmap for your brand identity and a foundation for future growth.
The difference with Dilate Brand Strategy
Here’s how we turn your business into a brand that stands out
creative design
Building a strong, recognisable brand means building a consistent look, tone and feel across all creative elements. Whether it be your brand's recognisable colour scheme, logo or overall aesthetic, we’ll work to make it cohesive and work to create a brand visual that is easily recognised. This consistency ensures that your brand stands out in a crowded marketplace and leaves a lasting impression on your audience, making your business instantly memorable.
market research
A brand with an audience base that is engaged is a brand that will experience growth. We research the size of your target market, and ensure that there’s enough ready to engage for us to target. Once we’ve located this market, then it’s time to get into their heads and understand their behaviour online. From here, we can target who’s most likely to drive growth, so you can keep experiencing wins by targeting an audience that’s ready to go.
measurable results
Our team doesn't believe in complicated performance reports. We believe that good marketing needs simple and easy-to-understand metrics, so you know exactly what your return on investment is. Lucky for you, we're obsessed with data and driven by results. With ROI reports front and centre, you’ll never have to wonder what’s working and what’s not. We continuously refine our strategies based on these insights, so that we're not just meeting but exceeding your marketing objectives.
multi-skilled team members
Work with a versatile team with every needed skill to help you win. From expert copywriters to design experts, all who get marketing strategies, and know your strategy. Together, we make sure every piece of your brand strategy aligns with your goals, resonates with your audience, and ultimately drives growth.
big brand work for everyone
Say “no more” to ‘small business content’. We develop big brand strategies for everyday businesses. Our data-driven approach ensures your brand resonates, engages, and drives the results you’re striving for. We don't just create brand identities, we craft strategic narratives that speak to your target audience.
qualified experts in the field
Our brand strategies aren’t just all talk, we can actually back it up. We craft brand strategies that resonate with your audience, while over 100+ glowing 5-star Google reviews showcase the results we deliver. We transform brands that hide in the shadows into recognisable, exciting brands that convert.
Our process for turning business into recognisable brands
How we make brands that stand out and stand front and centre
Clarity
We can’t create a brand strategy that wins if we don't really get you. We dive into what makes your business tick—what you're selling, who you're selling to, and what you want to achieve. We look at who else is in the game and how they’re playing. It’s not just about having a brand; it's about setting you up for the long haul.
Foundations
Now we lay down the foundation of your brand strategy. We’ll talk you through the entire strategy and make sure you’ve got everything you need to grow leads, sales, or whatever the ‘success’ metric is for you. Then we partner you up with the right Dilate personalities to put your marketing plan together. Finally, we start producing the structure, copy, landing pages, ad creatives and more to help you win.
Growth
This is it—your brand strategy goes live. We’ve made sure every aspect of your brand strategy is primed to make an impact. From precision targeting to eye-catching design, we're on a mission to get your message in front of the eyeballs that matter most.
But, launching is just the beginning. We constantly tune, tweak, and optimise to make sure your brand isn’t just doing well, but instead continuously growing. We push boundaries, smash goals, and then set new ones. Plus, we'll keep you in the loop every step of the way, so you’re on top of why we do what we do.
Where performance marketing meets creative creative brand strategy
At Dilate, we do more than just brand strategy
visual branding
Our brand strategy goes beyond simply outlining visual elements. We understand that a strong brand identity is built on a foundation of clear messaging and emotional connection. Our design team takes your brand strategy and brings it to life visually, translating your core values and personality into a cohesive aesthetic. We don't just create logos and colour palettes; we craft a visual language that resonates with your target audience and strengthens your brand recognition across all platforms.
content creation
Brand strategy isn't just about crafting a roadmap; it's about fueling it with compelling content. We understand that a strong brand thrives on stories that resonate. Our team of creative minds dives deep into your brand strategy, transforming its core messages and values into engaging content that captivates your target audience. We don't just churn out generic text; we craft blog posts, social media content, website copy, and even video scripts that not only inform but inspire action. This strategic content creation ensures your brand voice shines through, fostering connections and building brand loyalty that goes beyond visuals.
paid advertising
We recognize that brand strategy is just the first step in reaching your target audience. That's why we offer paid advertising expertise to amplify your brand message and drive strategic growth. Our team goes beyond simply running ads; we leverage a data-driven approach to meticulously craft and execute paid advertising campaigns across various platforms. We target the right audience with the right message at the right time, maximising your return on investment. This ensures your brand strategy translates into tangible results, generating leads, boosting website traffic, and propelling your brand towards its full potential.
content marketing
Brand strategy is more than just a blueprint; it's the foundation for a thriving content ecosystem. We recognize the power of content marketing in amplifying your brand narrative and nurturing long-term customer relationships. Our team of strategists and content creators collaborate to translate your brand values into a cohesive content marketing strategy. This goes beyond one-off pieces; we develop a plan that includes engaging blog posts, informative articles, and strategic social media content, all designed to attract, engage, and convert your target audience.
Ready to develop a better brand strategy?
Let’s get started!
Discover how easy it is to amplify your business with a Brand Strategy Company that is excited to see you win.
Words from our
valued clients
As a trusted Perth Brand Strategy agency
Frequently Asked Questions
How does working with a Brand Strategy agency help?
Working with a brand strategy agency can be a game-changer for businesses without a strong sense of what their brand is, or who need help refining their brand.
We understand how daunting it can seem at first, and how difficult it can be to define who you are and what you do into something like a brand. We offer a comprehensive brand strategy solution that makes fine tuning or uncovering your brand super simple.
Our team of experienced videographers, photographers, and copywriters will collaborate with you to develop a brand strategy that resonates with your target audience, whilst sounding and feeling like you.
We'll work together, guiding you through the process, from brainstorming and conceptualising your brand, all the way through to the brand going live.
This allows you to save some energy and focus on core business functions while ensuring a consistent flow of high-quality work goes into your brand- because we understand it matters.
How involved do I need to be?
Ok, so how much does it cost then?
Visually, they look the same. Their creation is different. Standard ads are created with copy and images that you choose. Dynamic Facebook ads automatically draw on images of products and shop inventory, and display those items to potential customers on Facebook who have shown interest through their browsing behaviour.
How much budget do I need?
We understand budgets are individual, so forget one-size-fits-all pricing. The cost of your brand strategy depends on how much work we’ll be doing, and how much you’d like done. We're passionate about delivering big-brand quality for businesses like yours, but transparency is key. We won't accept payment for projects unlikely to deliver the results you deserve, unlike other digital marketing agencies.
Here's how we find the perfect balance: We custom-build brand strategies to maximise your return on investment, provide clear cost breakdowns of each production element, and prioritise value over simply delivering a piece of content.
Our goal is to create a powerful strategy that drives real results, and we're committed to making bi brand work accessible to businesses like yours.
What is included in your brand strategy?
Our brand strategy includes what you would find within all brand design services in Perth, as well any marketing strategy services in Perth. We’ll cover you across the board, instead of doing half a job and sending you on your way. From concept to completion, we’re with you all the way.
What If I don’t like it?
Look, we get it. Sometimes you have an idea, and then when that idea becomes something real, it just doesn’t turn out how you had imagined. We’re not your standard digital marketing strategy agency, and we’re happy to pivot, edit or change ideas entirely if something doesn’t work for you or your brand.
How does crafting a brand strategy help me increase my sales?
By having a brand strategy in place, your business can put your product or service in front of the exact people who’re looking for what you’re selling. This means that you’re going to have less resistance when it comes to converting, and overall more growth for the business with a strong and loyal customer base.
Not sure where brand strategy fits in your business strategy?
Take a step back and look at the big picture. How do you grow sustainably across the business? Download our free Growth Strategy map to learn more.
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