The Dilate Blog

You might have heard of other businesses making impressive profits through Facebook advertising. But if you’re anything like us, you’ve got to see the results to believe it.  Once you start running a Facebook campaign, how do you even know that it’s working? What are the signs of success and what are the false positives […]

It can be frustrating if your website isn’t showing up in the Google search results, especially if you don’t know why. The good news is, most ranking issues are easy to identify and can be solved with the right strategies. If you’re feeling stuck, an experienced SEO agency can help you improve SEO on your […]

There’s a lot to juggle when you’re running a Google Ads campaign. You want to make sure you’re targeting the right keywords, attracting the right audience and optimising your landing page for conversions – all while sticking to budget. Whether you’re wanting to drive more traffic to your website or increase visibility for a new […]

Copy is critical to a great landing page, breathing life into your brand and clarifying your message. It has the power to connect with an audience, bring them along the journey and build your credibility. There are huge benefits for your brand if you can get copy right – but what about the businesses who […]

When you see a new WordPress plugin or CMS update for your website, it’s tempting to simply hit the update button and be done with it. There are plenty of sources on the internet that stress you should always keep your plugins and CMS updated.  While it’s true that updates are important for your website’s […]

An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI).  Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads.  Here […]

How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other […]

So you've got yourself a solid website with fun graphics and nifty coding. It's a joy to navigate. The last thing on your mind is a detailed privacy policy for your online commerce, cookies, analytics, ad campaigns, comments—look, I'm boring you already. Sorry if we're bursting your bubble - but that text is one of […]

Facebook Ads will build your business. But only if you do it right. Of course, that's easier said than done. Shoot blindly and you'll end up losing money, fast. You hardly want to part with hard-earned money on a gamble. So it's important to nail your strategy before you even think about launching a campaign […]

Staying on top of SEO trends poses a couple of serious challenges for content marketers. Firstly, Google doesn’t hold back on updates to its algorithm – 2020 alone saw four significant tweaks to the search engine’s notorious black box. Each major update has the potential to severely impact your content’s ranking – sometimes for the […]