The Dilate Blog

Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?  So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]

Do I really need to care about my ‘about us’ page? When it comes to SEO, knowing what to focus on can be tricky. There’s a lot you could be doing, and not all of it is going to move the needle in a meaningful way.  It’s easy to think that an ‘About Us’ page […]

When developing your own Facebook ads strategy, it's helpful to look at what the greats have done. It's also a good idea to look at poorly performing ads, and where they go wrong so you don't fall into the same pitfalls. But today, we're shooting for the stars and learning gold from the most successful […]

Online advertising is booming, and Facebook Ads are no different. In fact, 115 billion USD (180 billion AUD at time of writing) was spent on Facebook Ads last year, and this is expected to pass 200 billion USD in the next 5 years. If your business has been relying on traditional marketing methods, moving your […]

When I drive past a particular bakery near my place, there’s always a line outside. Doesn’t matter if it’s a weekday, weekend, early in the morning or slightly drizzling with rain– the line is always snaking around the corner and down the road. What does that line tell me? The baked goods this bakery is […]

Change is unavoidable, especially when it comes to the digital marketing space. If you advertise with Facebook or Instagram, chances are you’ve noticed a decline in the performance of your ads over the past months. Due to a recent series of shifts relating to data privacy, advertising with Facebook ads isn’t the same as it […]

Google Ads remarketing gives you the chance to re-engage with an audience that’s already shown interest in your products or services. If you’re currently running Google Ads that only target new leads, you’re missing out on huge conversion potential. Not everyone who visits your site for the first time is going to convert. In fact, […]

A backlink audit is the best way to discover the quality and quantity of links pointing to your website. Bad backlinks can have crushing consequences for your rankings. But high-quality backlinks can power you to the top spot.  If you’ve followed on-page SEO best practices and still aren’t ranking on Google, it’s time to check […]

The reality is, much of the internet continues to be inaccessible to people with disabilities, despite them making up 18% of the population in Australia - that's 1 in 5 people. So, having a website and content that is optimised for full accessibility not only ensures equal access for individuals to healthcare, employment services, e-commerce, […]