The Dilate Blog

Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to […]

So you’ve recognised the incredible potential that Facebook ads have in propelling your brand awareness, reach and even revenue, and it’s time to get started. You might even be surprised at how easy it actually is to set up your first ad with the straightforward prompts that Facebook asks you from beginning to launch. The […]

Paid advertising has emerged as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. It is the practice of paying for ad space or placements on various online platforms, allowing businesses to promote their products or services to a specific, […]

If you’re wondering how to do organic SEO for your brand, chances are you already know just how beneficial SEO can be for small businesses. Getting started with SEO is actually relatively simple and accessible. There’s plenty of information out there and lots of free tools you can make use of.  Efforts towards better SEO […]

Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results […]

Almost everyone is on Facebook. That includes your customers too. With over 2 billion Facebook users and over 200 million businesses on Facebook, making the most out of Facebook Marketing so that you can get past all the noise and competition, and target the right customers doesn’t need to be difficult.  Whether you're a seasoned […]

In today's digital world, your website is crucial to your brand’s online presence. As a business owner or even as a marketing manager, having a well-built, well-designed and user-friendly website has a strong impact on how you appear online, and how visitors experience your brand. But, building a website has many parts to it, just […]

If you own a business, you might have thought about using Facebook ads to reach more people and attract new customers. But with so many advertising options out there, it can be hard to decide if Facebook ads are worth the money.  One key strength about Facebook ads is that you can choose who sees […]

Have you ever shared your name and email with a website to inquire about a service, or to buy something? Then—bam! You start getting a bunch of emails from them, checking in to try and sell you more products, or share offers that are ‘just for you’. In today's digital world, if you want to […]

To run a business in a digital era you need a solid digital marketing strategy, which will make a world of a difference for your business growth. Having a great digital marketing strategy is how you can improve brand awareness, increase quality of traffic and drive better revenue. Basically, get your brand out there in […]