The Dilate Blog

No matter the size of your business, looking for better, more innovative ways to reach your target audience, expand your market and drive revenue is an ongoing mission. One such method that can drive results fast, is paid advertising. Paid ads, or pay-per-click (PPC) advertising, are powerful means of connecting with potential customers, increasing brand […]

In 2023, most business owners already know how important a strong online presence is. Being visible online is not only important for brand awareness but also lead generation, driving sales, customer retention and establishing a credible reputation in your industry. A crucial element of achieving and maintaining a strong online presence is having an understanding […]

Niche marketing is not merely a buzzword; it's a strategic approach that can revolutionise how you engage with your audience, reach new levels of profitability, and establish your brand as a trusted authority. With countless competitors vying for consumer attention, the age-old strategy of casting a wide net (trying to reach everybody) is no longer […]

Now, more than ever, having a strong online presence is crucial for businesses of all sizes. Websites have become an essential tool of modern retail. Think of your website as the front door to your digital store, welcoming customers from all corners of the world. But, here's the twist: not all online stores are made […]

Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to […]

So you’ve recognised the incredible potential that Facebook ads have in propelling your brand awareness, reach and even revenue, and it’s time to get started. You might even be surprised at how easy it actually is to set up your first ad with the straightforward prompts that Facebook asks you from beginning to launch. The […]

Paid advertising has emerged as an efficient tool in any marketer's arsenal, offering a means to cut through the noise and connect with potential customers on a grand scale. It is the practice of paying for ad space or placements on various online platforms, allowing businesses to promote their products or services to a specific, […]

If you’re wondering how to do organic SEO for your brand, chances are you already know just how beneficial SEO can be for small businesses. Getting started with SEO is actually relatively simple and accessible. There’s plenty of information out there and lots of free tools you can make use of.  Efforts towards better SEO […]

Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results […]

Almost everyone is on Facebook. That includes your customers too. With over 2 billion Facebook users and over 200 million businesses on Facebook, making the most out of Facebook Marketing so that you can get past all the noise and competition, and target the right customers doesn’t need to be difficult.  Whether you're a seasoned […]