The Dilate Blog

Content marketing is all about crafting and sharing great content. The goal? To pull in and keep a specific audience and naturally lead them to buy stuff without feeling pushed. It’s not just about making sales—it's about engaging people with content that's actually useful and fun. This way, you boost brand loyalty and grow your […]

Facebook still reigns supreme in the ad game, and getting your head around how Facebook Ads work—and how to whip up irresistible ad copy—is key to making the most of it. Let’s dive into the nuts and bolts of what makes Facebook Ads tick and how you can write copy that converts.

  To stay ahead and really connect with your audience, you need sharp digital marketing strategies. As we move through 2024, it’s important to keep adjusting your game plan to keep up with new tech and changing what your audience wants. So, how do you create a kick-ass digital marketing strategy, and keep it working […]

In the digital world, where the internet is everyone's go-to for info and fun, it's important for websites to not only attract visitors but also keep them coming back for more. With Google always changing up how it ranks sites, you’ve gotta keep yours fresh and easy to find. A great way to keep your […]

You only pay on Google Ads when someone clicks. Sounds like a good deal, right? You're absolutely right!  BUT if you're spending all of your budget on clicks that get you nowhere, your ads aren't working. And figuring that out isn't easy. There's a lot of noise on the platform, and a massive table of […]

If your website is your showroom, then web design is your visual merchandiser. Just as merchandisers transform physical stores into irresistible shopping experiences, web designers turn your website into a curated user experience that not only attracts browsers but keeps them on your page and converts them into buyers.  But, much like the latest smartphone […]

If you're thinking about doing a technical SEO audit, you've probably got a good handle on what SEO (search engine optimisation) is and why it's so important. But like with all digital marketing, just implementing SEO strategy isn't enough. You have to monitor and adapt as you go, keep up with search engine changes, stay […]

Pay-per-click. Either the most exciting or daunting thing you'll ever take on. The big question is, do Google Ads work for small business growth? Well, if you just throw cash at it, and hope the unbeatable, all-knowing King of the Internet will sell for you, then no. But, with the right strategy and tools, this […]

Whether you've been in the business forever, or just starting with eCommerce, you really can't ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Take charge of your marketing strategy by comparing the power […]

Facebook (now Meta) is an ad machine. If you've spent more than 5 minutes on the app, you've either scrolled past an ad, seen it interrupt your Stories or Reels, caught a glimpse as you browse Marketplace or found yourself impatiently waiting for it to finish playing halfway through your video.  But that's pretty good […]