The Dilate Blog

As you go about your day-walking down the street, reading the paper, grocery shopping- you are exposed to anywhere between an estimated 3000 and 20,000 advertisements, ranging from labels on products to billboards and pamphlets. And, like a three year old with chicken pox, we have become so overexposed that we have become immune. That’s […]

The Dollar Shave Club has been the subject of numerous case studies since its startling conception in 2012. They launched with a viral video that attracted over 12,000 new customers in only 48 hours. By 2013, the company had grown their customer base to over 330,000, and it looks like they will generate over $140 million […]

As digital marketing gurus, we know a thing or two about how to make your online campaign valuable and powerful, and we know that one of the best ways to maximise customer interaction and sales is by connecting with them on an emotional level. With so much digital content readily accessible, from videos and images, […]

“The Iconic” is a trailblazer in online shopping, giving us a chance to sit back and look at the factors which they are getting right- and how we can use that to help out your online retail business. Here are four of the things that stand out most, and have helped to createone of the […]

When it comes to hiring a creative agency, Perth business owners may be tempted to cut a few corners and save a few dollars. However, this is likely to be a costly mistake and here are three fundamentals why you need to hire a digital creative agency. GOOD DESIGN = GOOD BUSINESS Beautiful houses can’t […]

SEO is a dynamic industry which requires a keen eye and strong attention to detail, especially when making on-page changes, performing new off page activities or developing link-building strategies. Search Engines are getting smarter by the day and SEO marketers are ever increasing the amount of time and investment in constructing an effective SEO plan […]

When it comes to Facebook marketing, Perth business owners are often a little overwhelmed. While Facebook advertising is far cheaper than conventional advertising, it can be frustrating to invest in a campaign and see little or no results. Fortunately, you can significantly improve your results with these four tips. TARGET THE FOLLOWERS OF SIMILAR BRANDS […]

These days, whether they are searching for a phone number, researching a product or looking for store opening hours, consumers are likely to be using the internet. This means that billions of local searches are performed each month. As a small business, it is vital to have a well thought out strategy for your SEO […]

Research has indicated that reading fiction can not only help to boost your imagination but it can also increase your intelligence. However, if you are planning on building or expanding a business, it may be worthwhile spending a little time reading some business dev books. There is a wide selection of non fiction titles aimed […]

You always wanted to grab top marks at uni or tafe, be the boss’s shining star in the office and top dog in your career, right? So, why don’t you apply the same standards to your website? Shouldn’t it be at the top of Google? Well, relax. Dilate knows how to make this happen for […]