The Dilate Blog

Marketing a new or existing enterprise can be a little overwhelming. As the conventional methods of marketing are becoming less effective, both online and offline businesses are seeking out new marketing methods. While no one person has all of the right answers, there are some amazing blogs out there, which can provide all of the […]

If you’re sending out a flurry of emails to your potential customers, but you’re not up to date with A/B testing, then you could be wasting your time- and theirs. A/B testing is a feature where you can send out variations of the same email, so you can monitor the reactions. By gathering information about […]

It doesn’t matter whether you work from home or from an office, your workspace has a massive effect on your productivity and the enjoyment you get from your work, and a few small tweaks to your environment can really make the difference. Now, we aren’t suggesting cocktails after lunch or making sure your desk aligns with the North […]

It’s difficult enough to just get out of bed in the morning, and this sluggish feeling can creep into your whole day. If your mornings are spent dragging yourself around the house -buttoning collars as you spill coffee and cereal, then realising you’d left your keys inside and locked the door – you sound like […]

A Brief Introduction to Typography 1. What is Typography? Typography is the art of making and the arrangement of text, with the word originating from the 15th Century movable type on printing presses. Although it may seem strange to some, there is a lot of effort that goes into typography, and it can speak volumes […]

“Don’t judge a book by its cover.” “Clothes don’t make the man.” These are widely accepted rules of life, promoted by the kind hearted -or poorly dressed, it would seem, if recent studies are anything to go by. Results have indicated that people who wore well-made or expensive clothes, usually from well-respected brands, were the […]

SEO is an integral part of any digital marketing effort, and any online marketer knows that we must always be ready to adjust our perspective with the constantly changing world of internet & SEO. Often SEO marketers have a slight sense of trepidation when going against Google, but most of the SEO strategies that applied […]

Research shows that twelve times more text messages are sent compared to Facebook messages each day. Text messages are still more popular than Tweets, with up twenty times more texts sent on an average day. The continued popularity of texts has meant that there has never been a better time to implement SMS marketing. Service […]

With ecommerce website design tools becoming more available and inexpensive, many people make the mistake of assuming that it is easy to create a great ecommerce site. However, a professional ecommerce web design has a number of features which tie the design together and improve the user experience. Here are just five features your site […]

If you made a list of the top Pizza companies in Australia, it’s highly likely that Domino’s would be up there at the top. A quick Google search shows that Domino’s has 640,500 searches per month- whereas their closest rivals Pizza Hut gets just 334,100 searches by comparison. This does not equate to direct sales, […]