The Dilate Blog

If you have a small business, or just like to go out in public, then it’s usually a good idea to make sure you’re giving your best impression. For a powerful online impression, the team at Dilate can do all the hard work for you, but if you’re out meeting people face-to- face, then that’s all on you […]

Understanding Human Nature and Establishing the Narrative The term “psychological trigger” may sound slightly sinister, but using psychological techniques in marketing has been around for a very long time. There is no need to manipulate or hypnotise your leads in order to convert them into customers. Instead, all we need to do as marketers is […]

While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use […]

The key to delivering great content is all in the timing. Although you may craft excellent content, if it lands three days after everyone else in your niche, then the impact is lost, and your hard work has been for nothing. Fortunately, with a little knowledge and skill, you can create the right content, right […]

While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be […]

If you’ve ever typed in a search to Google, then you would have seen an adword come up alongside Googles natural suggestions. So if you’re thinking of using this tool to supercharge the traffic to your website, then read our handy guide before you get started, with everything you need to know! Adwords is a form of advertising […]

With 1.6 million apps available on Android, and 1.5 million available from the Apple Store, there’s a whole lot of apps out there for you to sift through, and having apps like Candy Crush is generally a step in the wrong direction. Each app is vying for your time, your data, or your credit card- so which app […]

For a vast majority of the population, budgeting for your business is, at best, a chore. And a lot of new tradies in Australia are struggling to put together a budget that works for their small business, while still being realistic about their wants and needs. You can always consult a professional to guide you on your budgeting […]

Marketing a new or existing enterprise can be a little overwhelming. As the conventional methods of marketing are becoming less effective, both online and offline businesses are seeking out new marketing methods. While no one person has all of the right answers, there are some amazing blogs out there, which can provide all of the […]

If you’re sending out a flurry of emails to your potential customers, but you’re not up to date with A/B testing, then you could be wasting your time- and theirs. A/B testing is a feature where you can send out variations of the same email, so you can monitor the reactions. By gathering information about […]