The Dilate Blog

Now, we’re pretty much perfectionists about everything we do, so you’re probably not very surprised to read that we think your business needs the perfect logo design. But we aren’t exaggerating; your logo is going to be stamped everywhere that your brand is, so it’s imperative that it conveys your core message. It needs to […]

Email marketing is a fantastic way to connect with your audience, but there will be times where your email marketing efforts might feel pointless. Whether it’s a sudden burst of cancelled subscriptions, or your click-through or open rates aren’t what they should be, user engagement is one of your most valuable metrics and anything that […]

Dozens of small businesses from all over Perth have tried to skimp on the parts they believe they could do themselves - graphic design, bizarrely, is something that most people think anyone can do. Your graphic design will become idiosyncratic with your brand, so cast the wrong impression or to amend it at a later […]

Even though I’m still in the thick of my journey as a local business owner, something has made me look back on the last two years with amazement. My company started out as a one-man army with long days and missed holidays. Back in my first year 2014 I had no idea what 2016 had in […]

Your website doesn’t have a lot of time to dazzle; viewers will make a split-second decision on whether to stay or navigate away. If it’s slow to load, poorly formatted, looks circa-2002, or includes unsightly images or fonts you can bet that the viewer is going to hightail it out of there. From the veritable […]

It’s nearly Halloween again - for kids that means trick-or-treat, costumes, and scary stories, but us adults can find our own horror tales to tell too. From the archives of scary SEO, here’s some truly awful advice to be wary of on a dimly-lit street at midnight (candy and pirate dress-ups optional). Dracula Tells You […]

We bet Gumtree, Ebay, Etsy, and Craigslist are getting a little nervous right now. They’ve got a good reason; Facebook is expanding into new territory again, this time taking the world of online marketplaces by storm. While many areas and groups already have their own local For Sale pages, Facebook has unveiled this new tool […]

With the internet sprawling out before you and data analytics coming in, even the best internet marketing experts can forget that they’re mapping real human people as they interact and form attachments to your brand. It’s something that we humans do from both sides of the table; the customer also forgets that there are real […]

It can happen to any product, any service, any brand. You’ve something that you just know people want, and you’ve worked to refine and design it to the best it can be. But, for some reason, your bait is dangling on the internet without as much as a nibble. How can you season your site, […]

Unless you have a financial backer with a bottomless wallet, your new business needs to keep a steady eye on the bottom line- the most common reason that many businesses may fold after launch is simply running out of money. This is a situation that arises time and time again, but can be avoided with […]