The Dilate Blog

As a full service digital marketing agency, we get a lot of questions about internet marketing. And you know what? We love answering them! We’re all about empowering businesses to develop the best digital marketing strategy possible. Recently, we’ve been getting a lot of questions around email marketing so to save you time we’ll be […]

So, you’ve decided that it’s time to overhaul your existing website or you need a new website built from scratch. Although you might want the whole thing up and running as soon as possible, it’s important that you don’t rush the design and development stage of your website – after all, you don’t want to […]

If you’re keen to improve your conversion rates but your eyes tend to glaze over when you start looking into A/B split testing – read on! Split testing is an awesome tool for reaching your digital marketing goals when it comes to boosting conversions. Today, we’ll be demystifying split testing so you can use this […]

Email newsletters are a great way to help your business connect with your customers, improve traffic to your website and drive sales. With a lot of businesses these days sending out email newsletters, you need to make sure yours has visual appeal so you catch the attention of your audience straight away. If you want […]

If you haven’t been taking advantage of Facebook advertising for your business, you’re missing out on an awesome opportunity to reach a huge audience. Social media is big business and choosing paid advertising through Facebook is a cost effective option for your digital marketing strategy. When done right, it’s also highly effective. With that in […]

Your website design looking amazing and is easy to use. Your content is regularly updated and relevant.Nothing else to consider, right? Not so fast. Although you need your website design to be on point, you also need to remember the importance of choosing the right web host. Don’t just sign up to the first host […]

If you’re a seeing a heap of traffic coming to your website, it’s easy to want to give yourself a pat on the back for a digital marketing job well done. Unfortunately, getting traffic to your website is only part of the equation – you also need to be sure that these visitors are converting […]

A good content marketing strategy is essential if you want your business to stand out but it’s harder than it looks to get it right. If you’re finding that your content marketing just isn’t getting the results you want, let’s take a look at some common mistakes your business could be making. No clear goals […]

Email marketing can be a great way to keep your customers interested and enhance the visibility of your brand. Saying that, it also needs to be done well – people receive numerous emails each day and you need to stand out so your emails aren’t sent straight to the virtual trash can. As an advertising […]

A shiny, new business website is a beautiful thing and allows you to really showcase what you have to offer. Of course, the novelty can wear off over time and it can get to the point where, several years down the track, you’re sick of the same ol’ look. If you’re feeling less than inspired […]