The Dilate Blog

Shopping cart abandonment is a big issue for a lot of businesses and it’s frustrating when you discover that a lot of users make it all the way to the checkout before clicking out at the last second. There are a lot of reasons for people abandoning their online shopping carts whether they’re distracted by […]

You know when you get a song stuck in your head? That’s kind of how it works with Google AdWords retargeting. With this strategy in place, users who’ve visited your website will be shown ads for your product or service as they browse the internet so your brand stays fresh in their minds. Let’s take […]

If you’re not already using with display advertising, it’s time to get on board! Display ads are a form of paid advertising which appear when users visit websites and, when done right, they increase the visibility of your brand and encourage traffic to your website. One of the best features of display advertising is the […]

If you have a limited budget for digital marketing in your business, don’t panic. There are still some easy ways you can have a great SEO strategy without blowing your figures. Here at Dilate Digital, we offer online marketing services for businesses of all sizes (and budgets!) and are here to share our wisdom on […]

Remarketing is a clever strategy to have in your digital marketing arsenal. When a visitor leaves your website, remarketing means that they’ll continue to see ads on other sites so they can be led back to your business. But, like anything, remarketing is only effective when it’s done right. When it comes to remarketing Perth, […]

These days, people expect quality when it comes to your business websites – an unattractive website just isn’t going to capture the interest of your audience and can have a serious impact on your conversion rate. With that in mind, it’s important that you use images wisely throughout your website so you can boost your […]

These days, there’s no need to leave any question unanswered or cat video unwatched – all we need to do is turn to Google. Searching through Google can be a great time waster but if you’re looking to get better results in less time, you can narrow down your search thanks to some specific search […]

As a full service digital marketing agency, we get a lot of questions about internet marketing. And you know what? We love answering them! We’re all about empowering businesses to develop the best digital marketing strategy possible. Recently, we’ve been getting a lot of questions around email marketing so to save you time we’ll be […]

So, you’ve decided that it’s time to overhaul your existing website or you need a new website built from scratch. Although you might want the whole thing up and running as soon as possible, it’s important that you don’t rush the design and development stage of your website – after all, you don’t want to […]

If you’re keen to improve your conversion rates but your eyes tend to glaze over when you start looking into A/B split testing – read on! Split testing is an awesome tool for reaching your digital marketing goals when it comes to boosting conversions. Today, we’ll be demystifying split testing so you can use this […]