The Dilate Blog

With about 75,000 searches made on Google every second, most of us have cottoned on to just how much advertising potential Google offers businesses. It’s the biggest PPC (pay-per-click) advertising platform in the world, and now offers the chance to advertise in a wide variety of formats across many different websites.  In this post, we’re […]

Title tags should be part of every SEO strategy, and in this post we’re going to show you how to optimise yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?

Wondering how to up your CSS game? Our team of web designers in Perth have come up with 30 of the latest CSS tricks every web designer should know how to use. CSS can be complicated, but once you get your head around some of the essential tricks, you can use them to achieve some […]

How times have changed! We now live in a world where a good online presence is essential for businesses of every size. If a website is difficult to use, or simply hard to find, it can have a seriously bad impact on business. That’s why, more than ever before, so many businesses are turning to […]

In online advertising, there is one debated topic which still remains as hot as ever: Google advertising vs Facebook advertising. People from both sides argue passionately about which is better, swearing by one or the other. For a business owner or someone without a background in online marketing it can be really difficult to decide […]

Have you ever been on a website that made it really hard to find what you were looking for? Maybe you’ve been on a site that took forever to load or one that was so full of information it gave you a headache? We’ve all been on a website that wasn’t a great experience and […]

The digital marketing industry has changed dramatically in recent years and Google AdWords is one of the platforms that sparked this change. Google Adwords is one of the most cost-effective methods of paid online advertising available. This system of digital advertising is used by almost any Google Ads agency. Big or small, all of these organisations […]

A Google Premier Partner is any person or Google ads agency capable of providing digital advertising services that meet the qualifications of Google ads. To be eligible for the Google Premier Partner badge, you must be in the top 3% of all participating companies within your country. Some of the criteria used to consider the […]

The world of pay-per-click (PPC) marketing campaigns is constantly changing as competition remains relentless. This means that the person managing these pay-per-click has to adapt constantly to the evolving technologies. Is your current PPC agency in Perth reliable? How can you tell that a PPC manager has the top qualities you need for your business? […]

Is it a bird? Is it a plane? No, it's Google's new update! Have you noticed how intuitive Google's search results have become recently? No, this isn't because of some outer force in the universe. It's simply the new algorithm that has recently rolled out. Introducing Google BERT.  It focuses on the users themselves and […]