The Dilate Blog

Knowing if your SEO is working for your website is a little complex at first, especially if you don’t know what to look for. Yet as you are aware, SEO is crucial for your online presence because it helps you reach a larger audience, drive more traffic to your website, improve visibility and is a […]

We are well into 2023, and companies are facing new and unique challenges when it comes to marketing their products and services. The digital landscape is ever-changing and evolving at high speed, especially given the advancement of AI technologies such as ChatGPT. So, it's no longer enough to rely on traditional marketing techniques alone. Keeping […]

How often do you buy or use something online without feeling sure that it's a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers […]

Things can get pretty hectic when running a business. It’s tough trying to keep up with all the tasks, long to-do lists and managing your people all at the same time. In today's fast-paced business environment, productivity is the key to business success. As a business owner, manager, or team leader, it can be overwhelming […]

It seems pretty standard to prioritise revenue growth in business because the point is to bring in money, right? Without revenue coming in, a company will struggle to survive, and end up failing. Yet, the #1 mistake businesses make is when they focus only on revenue as a business growth strategy instead of considering the […]

Lead generation has always been a critical component of a good marketing strategy.  Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets.  Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential […]

The short answer? Invest in both. It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, […]

Here at Dilate, our word of 2023 is ROI. Return on investment for our campaigns, our clients and ourselves. Basically, how do we get more return without increasing how much we have to spend?  So it’s no surprise that this new wave of AI has been met with considerable excitement. If you look across Twitter, […]

Efficiency, my friend. Feel like you're throwing your hard-earned Quan down the sink on marketing that just ain't delivering results? You're not alone my friend.  A recent survey showed that a whopping 26%—that’s nearly a QUARTER—of all marketing budgets are wasted on channels, strategies and tactics that just don’t cut the mustard.  Activities that just aren’t […]

Do I really need to care about my ‘about us’ page? When it comes to SEO, knowing what to focus on can be tricky. There’s a lot you could be doing, and not all of it is going to move the needle in a meaningful way.  It’s easy to think that an ‘About Us’ page […]