The Dilate Blog

Brand positioning is a crucial aspect of a brand strategy that defines how a brand is perceived in the minds of its target audience—AKA who your brand is for, and what your brand means to those people. It’s about carving out a unique space in the market and differentiating your brand from the competition. Here’s […]

Cracking the code on successful digital marketing starts with truly knowing your customers. Two essential tools to help you do this are customer journey maps and buyer personas. Let's break down what they are and why they matter.

Everyone wants their writing to be impactful. But even the best copywriters don’t get it right every time. Let's explore some areas of weakness that can hold your copy back. By avoiding these you can create written content that truly resonates with your audience and drives results.

Digital marketing can be overwhelming, especially for newcomers. There’s a bajillion new terms and acronyms, and it's easy to feel lost. So let me break down some of the most common digital marketing jargon, so it’s a little easier for you to navigate the digital world.

Creating a brand is like crafting a personality. It's more than just a pretty logo; it's about connecting with people on a deeper level. This guide will help you build a strong foundation for your brand, one that resonates with your audience and drives growth.

A brand strategy is your business's roadmap to success. It's more than just a fancy logo or a catchy slogan; it's the heart and soul of your company. Think of your brand as a person. Your brand strategy is its personality, values, and goals. It's how you want people to feel when they interact with […]

Writing good marketing copy is an art that combines creativity with strategic thinking. Effective copywriting can drive engagement, influence purchasing decisions, and significantly impact a business's success. Here are some essential steps to guide you in crafting compelling and effective copy.

Effective digital marketing hinges on quality content, and at the core of that content is good copywriting. But what exactly is good copywriting?

Digital marketing is a must-do for businesses. That is, if you’re looking to grow your business. Good news is, if you’re familiar with traditional marketing – like TV ads and billboards – you’re already on the right track.  However, those old methods can’t compete with the precision and flexibility of digital marketing. It can transform […]

We’re thrilled to announce that Dilate Digital and Aligned Agency are now one team. This partnership brings together our strengths, talents, and shared vision, enhancing our ability to deliver top-notch digital marketing solutions and setting the stage for even greater things to come.