AI tools your marketing team needs in 2025 – and how to use them to solve real problems

Stop settling for 'good enough' content

Best for: content teams, SEO specialists, strategists, marketers who hate writer's block

AI isn't just about churning out content—it's about enhancing creativity and research.

ChatGPT is your go-to for quick drafts, brainstorming, and rapi-fire content ideas for way more effective content marketing. But use it wrong, and you'll sound like every other AI-generated blog out there. The trick? Refine your prompts, add brand voice guidelines, and never publish without a human touch.

DeepSeek takes AI-powered research a step further. It's built for long-form, data-heavy content—perfect for B2B marketing, whitepapers, and technical blogs. Instead of giving you surface-level responses, it dives deeper into topics, making your content smarter, not just longer.

And brands are already proving AI can be a creative asset. Heinz put AI to work reimagining its iconic ketchup bottle designs, using machine learning to generate unique and visually striking concepts. The campaign wasn’t just a fun experiment—it was a masterclass in how AI can enhance creativity instead of replacing it.

AI tools to use:

• ChatGPT – best for rapid content drafting and brainstorming
• DeepSeek – ideal for research-heavy, long-form content
• SurferSEO – helps optimise content for search intent and structure

SEO isn't a guessing game—stop treating it like one

Best for: SEO teams, content marketers, digital strategists, anyone sick of guessing what Google wants

SEO in 2025 isn't just about keywords—it's about understanding user intent, optimising structure, and getting ahead of Google's algorithm updates before they happen.

Clearscope and MarketMuse help content teams optimise for intent, not just keywords. They analyse top-ranking pages and tell you what's missing from your content—before you hit publish.

Semrush provides real-time ranking insights, competitor analysis, and backlink strategies, helping teams track performance without digging through 50 reports.

And the brands that embrace AI for SEO are winning big. According to a recent study, companies that integrate AI into their search strategy see over 40% higher organic traffic growth than those relying solely on manual methods.

RankScience is next-level—it automates A/B testing for SEO, so you're not waiting six months to see if your changes actually worked.

AI tools to use:

• Clearscope – identifies content gaps for better search performance
• MarketMuse – optimises content for search intent and structure
• Semrush – tracks rankings, backlinks, and competitor SEO strategies
• RankScience – runs automated A/B testing for SEO improvements

Stop wasting time on social—start winning at it

Best for: social media managers, content teams, brand strategists, anyone tired of playing the algorithm guessing game

Social media in 2025 is a full-time job (or five). AI helps teams scale content creation, analyse engagement patterns, and optimise posts for reach—without spending all day in scheduling tools.

Lately turns long-form content into social media snippets, helping brands get more out of every blog, podcast, or video.

Emplifi and Sprout Social don't just schedule posts—they analyse engagement trends, recommend content formats, and tell you exactly when to post.

Predis.ai automates caption writing, visual creation, and competitor analysis, so your social strategy isn't just consistent—it's data-driven.

Take Taco Bell’s approach. Their parent company, Yum Brands, doubled engagement rates by using AI to personalise social content at scale, delivering dynamic, customer-specific messaging instead of generic ads. The result? More engagement, more conversions, and more tacos sold.

AI tools to use:

• Lately – repurposes long-form content into social media snippets
• Emplifi – provides AI-driven engagement insights and scheduling
• Sprout Social – analyses social trends and competitor performance
• Predis.ai – automates content creation and competitor tracking

Ad budgets are tight—stop throwing money at bad campaigns

Best for: paid media managers, growth teams, performance marketers who want data-backed ad campaigns

Ad budgets are tight. AI ensures every cent is spent intelligently by predicting which creatives, audiences, and platforms will convert before you waste your budget.

AdCreative.ai and Pencil generate high-converting ad creatives automatically—because staring at a blank Canva screen doesn't get you clicks.

Albert runs AI-powered media buying and optimisation, adjusting ad spend dynamically to maximise ROAS.

Meta Advantage+ leverages machine learning to optimise Facebook and Instagram ads, handling targeting, placements, and bidding without micromanagement.

AI-driven ad personalisation is already proving its value. According to a study, brands using AI for ad creative generation and targeting see 30% higher ROI on their campaigns compared to those using manual methods.

AI tools to use:

• AdCreative.ai – generates high-performing ad creatives
• Pencil – automates ad design and variation testing
• Albert – AI-driven media buying and campaign optimisation
• Meta Advantage+ – optimises Facebook and Instagram ads with machine learning

One-size-fits-all marketing is dead—act accordingly

Best for: growth marketers, eCommerce brands, B2B teams who want tailored customer experiences

Customers expect personalised experiences, not generic email blasts. AI helps teams predict what people want, tailor messaging, and deliver the right content at the right time—at scale.

6sense identifies high-intent B2B leads before they convert, so sales teams aren't wasting time on bad-fit prospects.

Dynamic Yield personalises website experiences, email content, and offers dynamically, making every visitor feel like the site was built just for them.

Netflix cracked the code years ago with AI-powered recommendations, reducing customer churn and keeping users glued to their screens for longer. The same principles apply to marketing—brands that personalise with AI see up to 80% higher engagement rates.

AI tools to use:

• 6sense – predicts high-intent leads for sales and marketing alignment
• Dynamic Yield – personalises website and email experiences
• Mutiny – customises website messaging based on audience type
• Optimizely – runs A/B tests to improve conversion rates