7 Things You Should Know Before Hiring an SEO Company
Feb 11, 2020
By Bodie Czeladka
How times have changed! We now live in a world where a good online presence is essential for businesses of every size. If a website is difficult to use, or simply hard to find, it can have a seriously bad impact on business.
That’s why, more than ever before, so many businesses are turning to digital marketing and Search Engine Optimisation (SEO) companies to help improve their online presence. Many offer SEO services promising great results in no time, but a trustworthy company will always tell you that the key to amazing SEO results is making it an ongoing process.
Does SEO really work?
In short, yes. But those who are using outdated techniques may be lead to believe the opposite is true. That’s because SEO is an ever-evolving field that must keep up with the algorithms set by the search engines.
Ranking well in SEO is like a game. You have to play by the rules set up by the search engines to do well. If you’re following an old set of rules, you’ll fall behind. But stay up with the current best practices, and you’ll find yourself at the top of the leaderboard.
Is SEO important for every business?
Almost every business would benefit from a robust SEO strategy. In your business, do you offer products or services that you want people to find? (hard to say no to that, right?!) Then SEO is pretty dang important for you.
In today’s world SEO has become an important part of running a business for many. Over 36% of businesses invested in SEO for 2019, a number that is expected to grow in 2020. Startups, businesses that have been around for ages and everyone in between are now jumping on the SEO wagon. And those that don’t are sadly going to be left behind.
What can SEO do for your business?
There are really only a couple of situations where you might not need SEO:
- You don’t want your website to be found. For example, if you have a website dedicated to internal training of your business.
- You want immediate sales. SEO isn’t a magic wand that works instantly. Instead, its amazing rewards come through smart long-term strategies and ongoing management.
Should I hire an SEO company?
Maybe you’re convinced SEO is a valuable thing, but you’re not sure about hiring an SEO company. Will the effort, time and money be worth it?
If you hire an SEO company that uses current best practices and a comprehensive service, it probably will be worth it. But if you hire one that uses ‘black hat’ tactics, you’d be better off having no SEO. Bad SEO can not only fail to bring long term results, but it can also damage your brand reputation.
What does an SEO company do? A good company will get you long term results by offering you a comprehensive service that takes into account your unique business and business objectives.
At Dilate, we understand finding an SEO company you can trust can be overwhelming. That’s why we’ve done some serious research and created an infographic with 7 tips for hiring an awesome SEO company. Check it out below.
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