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To stay ahead and really connect with your audience, you need sharp digital marketing strategies. As we move through 2024, it’s important to keep adjusting your game plan to keep up with new tech and changing what your audience wants. So, how do you create a kick-ass digital marketing strategy, and keep it working for you continuously?

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Very rarely, if at all, right?

As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident about it.

But what does confidence look like? How do you get a potential customer to feel confident in your product or service?

You build trust.

And how do you build trust? I thought you’d never ask.

Introducing *Cue Friends intro song* online reviews.

Positive reviews are really powerful for local businesses and could help increase conversion rates by up to 270%! The majority of consumers use reviews to check out if a business is trustworthy before deciding to buy their products or invest in their services.

In particular Google Business Profile reviews are a really big deal. You could call them your best friend for creating online trust and confidence in your customers and their purchase decisions.

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Here's the thing, “grow revenue” isn’t a strategy. It’s not a plan of attack, and it doesn’t give you any idea how to make it happen. It’s an end-goal, but not a means to achieving it. It’s the smaller activities, the components of your business activity that lead to revenue growth, but you can't just rely on one activity to get you through. In business you’ve got to pull multiple levers at the same time to keep growing and changing. It's like driving a car: you can’t make all your left turns at once. Always take a balanced approach in your activities, whilst keeping your destination front of mind.

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There are two key places for your business to feature on Google: 

1. the organic search results that are listed down the page and 
2. the paid advertising placements which are marked as an ‘ad’ and sit above the organic results. 

Ranking at the top of the organic search results involves expert crafting of your website content and metadata known as SEO or Search Engine Optimisation, while SEM or Search Engine Marketing is a paid ad placement which can be targeted to your audience around specific keyword groups. 

In this post we’ll explain the difference between SEO vs SEM, when each method is best and how your business should be using them together for short and long-term success.

What’s the difference between SEO vs SEM? 

In simple terms, the difference between SEO and SEM is:

• SEO helps you gain visibility in organic search results
• SEM helps you gain visibility in paid search results

So while both SEO and SEM are digital marketing tactics you can use to increase your visibility on search engines, SEO represents your organic efforts and SEM represents your paid efforts. Below we take a deeper dive into the definitions.

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With less disposable income to spend and more time being spent at home, it’s no wonder consumer behaviour has shifted. That’s not to mention stressors on supply chains, changes in the way media is consumed and increased anxiety about health. All of these are impacting the way people are spending their money.

Two of the major changes we’ve noticed are: 

1. People are searching differently. They’re using keyword modifiers that reflect their new “at home” lifestyle.
2. People are buying differently. They’re purchasing things that they see as essential (think health, fitness etc.), rather than making desire-based purchases.

With these big shifts in consumer behaviour, it makes sense that our old SEO strategies might not cut it. So it begs the question: in this crazy, confusing climate, how do you shift your content and SEO strategy to remain relevant and stay afloat? Here are our tips on how to build an SEO strategy that helps you do just that...

The post How To Soften The Impact of COVID-19 By Adapting Your SEO Strategy appeared first on Dilate Digital.

There are two badges an agency can gain – these are: Google Partner or Google Premier Partner. The decision on which badge is earned heavily depends on the criteria mentioned above.

The post What is a Google Premier Partner? Key things you need to know now! appeared first on Dilate Digital.

First things first - what is Google BERT? 

It all boils down to understanding your visitor's search intent. Taking the initiative in asking basic questions like: 

1. What does the user want to find out? 
2. What type of query is made? 

Google estimated that the BERT update would affect 10% of all queries. Most queries that have survived the update are "longer and more conversational," which most SEO strategies have to target.

The post What Is Google BERT & What Is It's Impact On SEO Since The Update appeared first on Dilate Digital.