Roberto Boi, Author at Dilate Digital https://www.dilate.com.au/author/roberto/ Create Business, Better Everyday - Dilate Digital Wed, 19 Jun 2024 09:59:55 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.2 https://www.dilate.com.au/wp-content/uploads/2022/03/logo-2-48x48.png Roberto Boi, Author at Dilate Digital https://www.dilate.com.au/author/roberto/ 32 32 What is Digital Marketing and does your business really need it? https://www.dilate.com.au/blog/what-is-digital-marketing-does-your-business-need-it/ Tue, 22 Aug 2023 07:03:08 +0000 https://www.dilate.com.au/?p=61973 To run a business in a digital era you need a solid digital marketing strategy, which will make a world of a difference for your business growth. Having a great digital marketing strategy is how you can improve brand awareness, increase quality of traffic and drive better revenue. Basically, get your brand out there in […]

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]]> To run a business in a digital era you need a solid digital marketing strategy, which will make a world of a difference for your business growth. Having a great digital marketing strategy is how you can improve brand awareness, increase quality of traffic and drive better revenue. Basically, get your brand out there in front of the right people, in the right place, at the right time. 

If you’ve been looking into digital marketing, but you’re unsure on what it really is, what it involves and if the business you run or work for needs to invest in it, let us clear the digital air for you with: 

  • Busting some misconceptions about digital marketing
  • What’s there to love about digital marketing
  • How to know if your business needs it
  • And our Digital Marketing Audit Checklist to really understand what it is your business might need

The post What is Digital Marketing and does your business really need it? appeared first on Dilate Digital.

]]> Demand Generation vs Lead Generation - Why do you need both? https://www.dilate.com.au/blog/demand-generation-vs-lead-generation-why-do-you-need-both/ Tue, 14 Mar 2023 05:47:50 +0000 https://www.dilate.com.au/?p=60040 Lead generation has always been a critical component of a good marketing strategy.  Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets.  Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential […]

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]]> Lead generation has always been a critical component of a good marketing strategy. 

Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets. 

Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential customers are now inundated with advertising, SMS, emails and calls, and it’s becoming increasingly harder to close potential leads and stay ahead of your competitors.

Digital Marketing has evolved, and with the infinite resources available on the internet, many companies have shifted their marketing strategy to a Demand Generation approach.

The post Demand Generation vs Lead Generation - Why do you need both? appeared first on Dilate Digital.

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