Effective ad copy drives more (and better) clicks with better conversion rates. Not to mention, more market share, better brand reputation, and stronger customer relationships.

If you’re new to PPC advertising, check out this guide to Google Ads first. Otherwise, let’s dive into how to write Google ad copy that gets results!

What does a Google Ad look like?

Before you start writing your Google Ads campaigns, let's look at how a Google Ad is structured. Google Ads now offers Responsive Search Ads (RSA) as the primary format. Here's what goes into one:

The final URL

This is the landing page for your campaign. Keep it relevant to the target search terms and create a consistent user experience. Show your potential customers exactly what they expect to see.

The display path

This is the URL you will actually show users. You can add keywords, context, offers and enticement to get more clicks.

Headlines (up to 15)

The RSA format allows you to upload 15 headline variations to test. Google will show up a combination of up to three. Typically, you want to match the search query, add engaging USPs and strong CTAs to create a winning combo. You can also pin headlines to certain positions which means Google will only show those headlines in a certain spot of the full title.

Descriptions (up to 4)

Once again, Google allows you to upload multiple variations to test. It will then show 1 or 2 descriptions in your ad.

Images

You can now add images to showcase your service or products. These images help your ads pop, and explain your offer to potential customers.

Your business name and logo

This helps legitimise your ads and adds credibility. To unlock this element, you will need to go through the Advertiser Verification process first.

Sitelinks and other assets

Maybe you've seen mini links under an ad. Or a phone number. Or a business address.

Those are all assets you can add to your search ads to give more information and opportunities to connect. The more relevant, high-quality assets you add, the more valuable real estate your ad takes up.

Want to see it all working together? Draft out your ads and assets in Karooya's RSA preview tool, and even share ads with your team for review and feedback!

So, how do you write effective Google ads copy?

Filling out all the blanks isn't enough. Nor is keyword stuffing. Poor ad copy isn't going to show high up on the Search engine results page (SERP). So let's get into it.

The post How to write Google Ads copy that gets clicks. appeared first on Dilate Digital.

In today's digital landscape, where competition is fierce and attention spans are barely attentive, businesses must employ effective marketing strategies to elevate their online visibility and brand awareness to capture the attention of their target audience. One such strategy that has proven to be indispensable is the integration of search engine optimisation (SEO) and content creation.

With SEO-driven content, businesses can increase their online presence, attract organic traffic, and enhance brand awareness. So let’s explore the digital world of SEO-driven content and how it can help businesses achieve their online visibility goals:

• Understand the role of SEO in online visibility
• Crafting engaging SEO-optimised content
• Understanding the power of long-tail keywords
• Building backlinks for authority and credibility
• Leveraging social media for content promotion

SEO-driven content is THE WAY to do content marketing moving forward. SEO and Content should not be considered separate marketing tools anymore, and instead, they need to work hand in hand to smash brand awareness and organic traffic. So let’s get into the meat of it all.

The post Elevating Online Visibility and Brand Awareness with SEO-Driven Content appeared first on Dilate Digital.