Facebook still reigns supreme in the ad game, and getting your head around how Facebook Ads work—and how to whip up irresistible ad copy—is key to making the most of it. Let’s dive into the nuts and bolts of what makes Facebook Ads tick and how you can write copy that converts.

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If you've spent more than 5 minutes on the app, you've either scrolled past an ad, seen it interrupt your Stories or Reels, caught a glimpse as you browse Marketplace or found yourself impatiently waiting for it to finish playing halfway through your video. 

But that's pretty good news for marketers and business owners. You've got 1.98 billion users waiting to be spoken to and the advertising ease is getting better by the year.

And it’s not just about the sheer numbers – it’s also the fact that Facebook gives you crucial insights into your audience. You can learn about their preferences, purchases, personal interests and so much more. All this info allows you to fine-tune your targeting and optimise your ads so that you reach the right audience.

However, creating a Facebook ad campaign that drives traffic and conversions is easier said than done. It takes skill and experience – and ongoing attention.

Lucky for you, we live in the age of information. There are plenty of tools readily available to help you gain skills fast. To help you get started, we’ve compiled the best free Facebook Ads courses (and some bonus paid ones) that'll give you the best foundation for running your own ads.

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Whether you're a seasoned marketer or new to the game, you can create an unbeatable Facebook marketing strategy that can get past the digital noise, and get your brand in front of your customers with these secrets to Facebook marketing

The post Secrets to Facebook Marketing That Actually Work appeared first on Dilate Digital.

One key strength about Facebook ads is that you can choose who sees them. You can target people based on their demographics - their ages, interests, their behaviour. This means you can show your ads to people who are most likely to be interested in what you're selling, which can help you make more sales.

Let's talk about everything else you need to know about Facebook ads, so you can decide if they're worth your time and investment.

The post How to know if your Facebook Ads are working and worth running appeared first on Dilate Digital.

In today's digital world, if you want to improve your marketing, there's so many effective ways to do it. One great way is email marketing, or EDMs (electronic direct mail). It's a game-changer.

Understanding how to collect and use first-party data to supercharge your content marketing through EDMs can transform your business growth. Let’s explore:

• Understanding email marketing
• Understanding the power of segmentation
• Knowing how segmentation and personalised messaging can boost conversion rates and brand loyalty
• Understand compliance and data privacy best practices
• How to measure success

Let’s get into it.

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One of the biggest growing pains for Facebook is the iOS14 update from Apple. Launched in 2021, the iOS14 update put big limits on what advertisers can track and what information is accessible from users on Apple devices. These changes are still proving troublesome for advertisers on Facebook.

The good news is, that there are already solutions and workarounds being implemented. These can help advertisers continue to get profitable results on the Facebook platform. Having a flexible approach to your Facebook Ads strategy will make your business more resilient in the coming years as major changes continue to roll out.

In this article, we’ll walk you through the iOS14 update, what it means for Facebook advertising. And how you can adapt your Facebook Advertising strategy in 2022.

The post Why 2022 Is A Good Time To Change Your Facebook Ads Strategy appeared first on Dilate Digital.

If you’ve followed on-page SEO best practices and still aren’t ranking on Google, it’s time to check on your backlinks. If you’re struggling to outrank your competitors, a robust backlink strategy could give you the extra oomph you need. To help you get the most out of your off-page SEO, here’s our guide to doing a backlink audit on your site.

The post Why audit your backlink profile and build your website authority? appeared first on Dilate Digital.

Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students.  The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for searching anything – including which courses they want to take. What’s more, your online presence can have a massive effect on your institution’s reputation. Students, parents and community members look to your online behaviour and  presentation to shape their opinion about your institution. The good news is, digital marketing tactics can be hugely effective for education institutions. As a leading education marketing agency in Australia, we’ve helped many institutions in the education sector get impressive results with online marketing. Do you want to 

• Get more enquiries and enrolments?
• Engage more with the surrounding community?
• Enhance your institution’s reputation?

Our education marketing services will help more people find you and boost your online authority. We’re a digital marketing agency that’s driven by results and we’re committed to getting you a great return on your investment.

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