• Where are your ideal customers spending their time
• How do you want to track your conversion rate?
• What is your advertising budget
• What stage of the buyer journey are you targeting?
• How important is the return on investment (ROI) accuracy?

From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital platforms. Let’s take a look at how they stack up against each other.

TRADITIONAL MEDIA vs DIGITAL MARKETING

Billboards, TV, Print and Radio all feature in the traditional landscape, so let’s break each one down.

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