I'm sure you've heard that one before. In a busy digital market, good content cuts through the noise, positions your brand authentically, and drives tangible results. It's more important than ever to understand the different types of content, where they shine, and how to leverage them to your advantage. 

You might use content writing and copywriting interchangeably – and you're not alone in doing that. But they're not the same thing, and both serve a distinct purpose in your digital marketing strategy.

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