But don’t worry, there are ways to get it done right and generate results better than you might expect. With a little bit of creativity and an equal amount of drive, you can get a pretty damn good return on ad spend, after following the steps below.

With the next 9 steps, you’ll learn how to set up Facebook ads that truly work and create a direct pathway to your target audience's hearts. Let’s get started with setting up your first Facebook ad campaign.

Firstly, what are Facebook Ads?

Facebook ads are a form of interruption marketing, intended to reach audiences based on behaviours and profiles that might be relevant to what a brand offers.

They can be used to achieve different goals, however the two most common reasons are either: to drive brand awareness quickly to drive engagement. Or, as they’re most commonly used for, to drive immediate sales and enquiries.

Facebook’s advertising capabilities have been around since 2007 and since then, the digital landscape has changed dramatically. But you haven’t missed the boat and facebook advertising really does work, if you have a strategy in place.

With over 2 billion people sharing stories and interacting with engaging posts, Facebook Ads Manager is an essential social ads tool that you can’t afford to ignore. Facebook’s platform allows you to craft content and write messages to reach your ideal target audiences. Before we jump in, first let’s get the basics right.

Understanding the Basics of Facebook Ads

Remember these TWO important things as we explore Facebook marketing strategies. They're essentially the secrets behind successful Facebook marketing.

• Define Your Goals: Your social media advertising journey needs to have a purpose.  What is your digital objective? Is it to increase website traffic, accelerate conversions, or elevate brand awareness? Clearly defining your goals and objectives lets Facebook know how to push your ads and help you generate the results you want.
• Know Your Audience: In the world of Facebook, nailing down the details of your audience is setting up your ads for success. Think of yourself as a pro at knowing your audience inside and out – their likes, where they're from, and how they act online. Knowing your audience from their lifestyles, problems, desires and online behaviour allows you to create ads that speak directly to their needs and demands. 

9 Easy Steps to Elevate Your Brand with Facebook Ads

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This advertising model, also known as pay-per-click (PPC) advertising, involves bidding for ad placements on search engines, social media networks, websites, and more, with the cost typically based on the number of clicks or impressions the ad receives.

If you're a business owner looking to increase brand awareness and drive more traffic to your website, paid advertising is an excellent option to consider. With the rise of social media and digital marketing, paid ads have become essential to marketing strategies for businesses of all sizes. In this blog post, we'll take you through five easy steps to get started with paid advertising.

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Let’s face it, there aren’t nearly enough hours in a day to do everything yourself. But there's a simple and better way to get it all done, prioritise and smash your goals and it’s called the EDA method.

The post From Chaos to Control: Here's the best business productivity framework appeared first on Dilate Digital.

We're not saying you need to advertise exclusively on Facebook. Actually, having a varied approach to marketing is almost always best. But we are saying that if you're not currently advertising on Facebook, you might just want to hop on board.

Below, we walk you through the benefits of Facebook Ads, how they compare to traditional advertising and whether running Facebook Ads is still worth it in 2022.

Are Facebook ads effective in 2022?

In the last couple of years, there have been a number of changes to the way Facebook Ads work which have got people questioning whether they're still effective. One of the most significant changes was Apple's iOS 14 update. iPhone users can now opt out of data tracking when visiting your site, which means a decrease in the amount of data Facebook has access to. Facebook's targeting capabilities have also been reduced.

In light of the changes, it's certainly more challenging to run effective Facebook Ads than before. But it's not out of the question. Advertisers are still putting money into Facebook ads, more than ever. Last year, 60% of companies increased their ad spend on Facebook. This tells us it's still worth the investment.

To succeed with Facebook Ads, you need a strong understanding of how the algorithm works, precise campaign monitoring and a streamlined approach. There are a number of strategies that can get your business a great return on investment, despite the challenges. We've explained a couple of these strategies in our article Why 2022 is a good time to change your Facebook Ads strategy.

How does Facebook advertising stack up with traditional media?

Traditional advertising (like TV, radio, billboard, print media etc) has its place, and can work wonders for some businesses. Generally traditional advertising gives you a big reach across multiple consumer segments. And it's often great for showcasing the creative potential of your brand. On the other hand, traditional advertising can be expensive, highly competitive and less targeted.

The benefits of Facebook Ads really lie in the targeting capabilities and the data tracking. With Facebook Ads, you're able to fine tune your targeting so that your ads are showing up for people who are more likely to convert. Compare this with a billboard that's seen by anyone passing by– you're not so in control of your audience.

Then there's data tracking. You don't know what someone does after seeing your billboard or TV ad. Do they completely ignore you or do they go ahead and purchase your product? Even if you do see an increase in sales, it's impossible to know the ins and outs of how your ads perform. But with Facebook Ads, you're able to track the data, monitor your ad performance and make real time changes to get better results.

What are the benefits of Facebook ads?

We've already mentioned tracking and targeting above, but there are a tonne more benefits that Facebook Ads can offer your business. Let's dive into them.

The post 10 Benefits of Facebook Ads that might make you question your current strategy. appeared first on Dilate Digital.

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Here are 8 misconceptions about Facebook Ads from our resident expert, Aimee Robinson.

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