Five Ways to Make the Most out of your Adwords Campaign

Keyword Selection is Crucial 

We highly suggest that you start with the Google keyword tool and try not to be too generic. Choose keywords that are specific to your business and include locations in your keywords, where possible. Then try to narrow down your keyword list to the most relatable ones to your services/products. When you bid on generic keywords, they tend to be vague - attracting a lot of unnecessary clicks that aren't the target audience who is ready to convert and bring in the dollars. Additionally, when you bid on these keywords, you're competing against giants that have hundreds of thousands of dollars to spend on advertising. So you're really working against yourself!

PPC Campaigns to Support Organic Growth

SEO can take a lot of time to get you ranking on the first page of Google, and to be honest; it's never 100% guaranteed. This means that relying solely on your organic ranking is a bit of a gamble. Pairing your organic strategy with a Adwords Management Service can seriously amplify your visibility, improve your click-through rate, and actually help you get better rankings more quickly. This is because Google will need to index your site in order to make your ad live while also increasing the traffic to your site.

Testing for the Win

Google Adwords is a great platform to test ads, their copy, and landing pages quickly. Simply throw your ad up online, test a specific item, and Google will be able to show you which ad works best with their data. When analyzed effectively, you can drastically increase your sales while minimising your ad spend investment.

Track Everything!

This is the number one most important thing to do before making your ads live. After all, if you don't measure it, you can't manage it. Make sure you've set up the right goals to track that you can regularly assess to see how well your ads are performing and what your customer behaviour is like online. Analytics today have large data sets that can substantially improve every aspect of your business if you know where to look, that is. It will show you the performance of every single keyword and help you qualify them for your ads, and that's just the beginning.

Call to Actions are serious must-have

You might know this already, but the quality of your copy plays a crucial role in increasing or decreasing conversions. Ad copy is also one of the easiest things to implement effectively, right from the beginning of a campaign. One way to improve your ad copy is to have a RELEVANT call to action on your ad. For example, we wouldn't recommend having a Buy Now CTA for a product that has a significant price tag attached, a "Learn More" or "Call Now" CTA would be a more appropriate call to action for the searcher. Not even the wealthy would be willing to throw down a $3000 purchase without first learning more or speaking with an excellent customer service team about it first.

So that's it, you've got our down-low on 5 things that you should be taking into consideration for your future Google Adwords campaigns (if you weren't already). What's next? You're thinking. Practice, practice, and more practice is our answer. Test and trial different aspects of your ads to find what generates the best conversions. 

We love helping our clients smash their goals - especially through our Google Ads services. So, if you're looking for a team that is not only passionate about the job itself but also loves connecting and understanding what makes each business tick, then reach out - we're always down for a chat! *wink wink* - .